# Fantasy Series-Inspired Pubs Winter is Coming to DC With a New Game of Thrones Pub By Ell Smith | Published 2017-06-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/game-of-thrones-pub References: [incrediblethings](http://incrediblethings.com/food/booze/game-thrones-bar-pub/) & [theguardian](https://www.theguardian.com/tv-and-radio/2017/jun/22/game-of-thrones-pop-up-bar-opens-washington-dc) Winter is coming to DC with the arrival of a new Game of Thrones pub. Based on the popular [TV series](https://www.trendhunter.com/trends/lillet-x-emily-in-paris), this [pop-up bar](https://www.trendhunter.com/trends/makers-mark-bourbon) invites guests to visit the North, the Red Keep, Mereen, the House of Black and White, and the Throne Room. Fans of the [HBO](https://www.trendhunter.com/trends/game-of-thrones-x-pandora) series can wander around the seven kingdoms while sipping on cocktails with names that require insider knowledge of the show to understand, like, "the Lanisters send their regards" and "What is Dead May Never Die." Nods to particular scenes in the show are scattered throughout this immersive experience, including a chiming bell accompanied by the bartenders yelling "Shame! Shame!," a room filled with dragon smoke, and of course, a chance for guests to sit on the Iron Throne. The bar was conceived in celebration of the show's return this summer and will remain open for the remainder of the season. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 92% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Fantasy-inspired Pop-up Bars:** Opportunity for creating pop-up bars inspired by popular TV fantasy series, providing immersive experiences for fans of the show. - **Themed Cocktails:** Opportunity for creating unique cocktails that tie in with popular TV series and movies, generating interest and excitement among fans. - **Nostalgia Marketing:** Opportunity for leveraging nostalgia to attract customers by creating immersive experiences that transport them to a beloved fictional world. ### Industries Being Reshaped - **Hospitality:** Opportunity for the hospitality industry to attract fans of popular TV series and movies by creating immersive, themed experiences. - **Entertainment:** Opportunity for the entertainment industry to capitalize on the popularity of TV series and movies by creating complementary experiences, such as themed pop-up bars. - **Marketing:** Opportunity for the marketing industry to leverage nostalgia and fan loyalty to create engaging campaigns and immersive experiences for consumers. ## Related on Trend Hunter - [Fantasy Series-Inspired Pizzas](https://www.trendhunter.com/trends/dragon-flame-pizza.md) - [Fantasy Prequel Wines](https://www.trendhunter.com/trends/house-of-the-dragon-fire-blood-cabernet-shiraz.md) - [Fantasy-Inspired Soap Collections](https://www.trendhunter.com/trends/dr-squatch-1.md) - [Dragon-Themed Alcohol Collections](https://www.trendhunter.com/trends/cider-and-wine.md) - [Festive Holiday Pop-Up Bars](https://www.trendhunter.com/trends/holiday-popup-bar.md) - [TV Show Pub Stays](https://www.trendhunter.com/trends/ted-lasso-airbnb.md) - [Enchanting Wizard-Themed Cafés](https://www.trendhunter.com/trends/harry-potter-cafe.md) - [Show-Inspired Coloring Books](https://www.trendhunter.com/trends/house-of-the-dragon-1.md) - [Festive Irish-Inspired Pop-Ups](https://www.trendhunter.com/trends/irishinspired-popup.md)