# Fantastical Food Promotions Wendy's Game of Thrones Promotion Combines Elements of Fire & Ice By Laura McQuarrie | Published 2019-04-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/game-of-thrones-promotion References: [prnewswire](https://www.prnewswire.com/news-releases/housewendys-serves-a-fiery-deal-with-an-icy-surprise-300831634.html) & [wendys](http://www.wendys.com) To kick off the start of the eighth and final Game of Thrones season, [Wendy's](https://www.trendhunter.com/trends/ncaa-march-madness-promotion) created a special Game of Thrones promotion that plays up some of its products that can be tied to fire and ice. For a limited time, Wendy's is offering a free small Frosty when a Spicy Chicken Sandwich Combo is purchased via [DoorDash](https://www.trendhunter.com/trends/wendys-and-dashpass-by-doordash). Knowing that millions of people will be tuning in on Sundays, and setting themselves up with snacks and drinks for the long episodes, Wendy's created a special promo code that can be redeemed to have the special deal delivered straight to one's door. In partnership with [IGN](https://www.trendhunter.com/trends/play-your-pasta), Wendy's is supporting The Ringer's Talk the Thrones live pre-and post-show breakdowns, and fans can keep up with the conversation on #HouseWendys. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 93% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Game of Thrones Promotions:** Opportunity for other brands to create tie-in promotions with popular TV shows or movies. - **Food Delivery Collaborations:** Potential for food delivery apps and restaurants to collaborate and offer special deals or exclusive promotions. - **Social Media Engagement:** Brands can leverage social media platforms to engage with fans and create buzz around their promotions. ### Where This Applies - **Fast Food:** Fast food chains can explore unique promotions and collaborations to attract customers. - **Television and Entertainment:** TV networks and streaming platforms can explore partnerships to create unique promotional opportunities for their shows. - **Food Delivery Services:** Food delivery apps can partner with restaurants to offer exclusive promotions and discounts to attract customers. ## Related on Trend Hunter - [Whimsical Gothic-Themed Meals](https://www.trendhunter.com/trends/meal-of-misfortune.md) - [Eclipse-Themed QSR Promotions](https://www.trendhunter.com/trends/wendys-totality-free-small-frosty.md) - [Spicy QSR Collaborations](https://www.trendhunter.com/trends/wendys-and-takis.md) - [QSR In-App Football Games](https://www.trendhunter.com/trends/tendy-toss-inapp-game.md) - [Basketball-Themed Fast Food Promotions](https://www.trendhunter.com/trends/ncaa-march-madness-promotion.md) - [Exclusive Complimentary Burger Promos](https://www.trendhunter.com/trends/wendys-baconator-blitz.md) - [Summer Iced Drink Promotions](https://www.trendhunter.com/trends/small-frosty.md) - [Friend-Honoring QSR Dessert Campaigns](https://www.trendhunter.com/trends/wendys-frosty-swirls-trio.md) - [App-Exclusive QSR Meal Bonuses](https://www.trendhunter.com/trends/biggie-bag.md)