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# Augmented Reality Fantasy Experiences
The Game of Thrones Oculus Rift Experience is Thrilling

By Vasiliki Marapas | Published 2014-10-08 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/game-of-thrones-oculus-rift
References: [thenextweb](http://thenextweb.com/insider/2014/03/11/hbos-game-thrones-oculus-rift-exhibit-immersive-entertainment-ive-ever-encountered/) & [sxsw](http://sxsw.com/search/node/game)

HBO collaborated with experiential marketing firm Relevent and creative studio Framestore (a company largely responsible for the visual effects in the Oscar award-winning film Gravity), to create a Game of Thrones [Oculus](https://www.trendhunter.com/trends/emirates-vr-experience) [Rift](https://www.trendhunter.com/trends/coca-cola-2) experience for SXSW. It will be touring through Rio de Janeiro, Toronto, Belfast and Oslo.

The exhibit, which is titled '[Ascend the Wall](https://www.trendhunter.com/trends/ozone-brand),' allows fans of the show the opportunity to scale the massive ice wall. The Oculus Rift headset, headphones and physical effects, such as shaking and gale-force winds, are used to further authenticate the already-exhilarating experience.

This exhibit, and others similar to it, signal what the future of entertainment will look like. Immersive experiences are another way to tell a story.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 35% | Activity: 64% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### Why This Trend Is Growing

- **Immersive Experiences:** Creating immersive experiences is a disruptive innovation opportunity for the entertainment industry.
- **Augmented Reality:** Leveraging augmented reality technology can revolutionize the way people engage with entertainment content.
- **Experiential Marketing:** Using experiential marketing tactics like the Game of Thrones Oculus Rift experience can captivate audiences and drive brand engagement.

### Industries Being Reshaped

- **Entertainment:** The entertainment industry can embrace immersive experiences to offer new and exciting ways for audiences to consume content.
- **Technology:** The technology industry has the potential to develop innovative augmented reality platforms that enhance entertainment experiences.
- **Marketing:** The marketing industry can leverage experiential marketing strategies to create memorable brand experiences and forge deeper connections with customers.

## Related on Trend Hunter

- [Reinterpreted Immersive Events](https://www.trendhunter.com/trends/wizard-of-oz-360.md)
- [Immersive Hybrid Billboards](https://www.trendhunter.com/trends/halloween-thrillboards.md)
- [Immersive Halloween-Themed VR Experiences](https://www.trendhunter.com/trends/zero-latency-vr.md)
- [VR Horror Hotel Experiences](https://www.trendhunter.com/trends/draculas-hotel.md)
- [Sports Event Virtual-Reality Apps](https://www.trendhunter.com/trends/xtadium.md)
- [Mixed-Reality Theme Parks](https://www.trendhunter.com/trends/mixedreality-theme-park.md)
- [Immersive Holographic Zoos](https://www.trendhunter.com/trends/hologram-zoo.md)
- [Interactive Fantasy Universe Attractions](https://www.trendhunter.com/trends/the-immersive-quest.md)
- [Travel-Inspired VR Apps](https://www.trendhunter.com/trends/othersight.md)