# TV-Watching Races Sky Staged a Game of Thrones Marathon That Challenged Viewers to Run By Laura McQuarrie | Published 2017-08-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/game-of-thrones-marathon References: [psfk](https://www.psfk.com/2017/08/you-will-really-need-to-run-for-this-game-of-thrones-marathon-campaign.html) & [sky](https://www.sky.com/) For most people, partaking in a [Game of Thrones marathon](https://www.trendhunter.com/trends/yule-logs) means settling on the couch with plenty of snacks to watch previous seasons of the show. While broadcasters often release marathons in anticipation of the start of a new TV show season, [Sky](https://www.trendhunter.com/trends/guild-esports-3) decided to take a slightly different approach to this idea with 'The "Real" Game of Thrones Marathon.' As its name suggests, The "Real" Game of Thrones Marathon involved a course of [26 miles for runners to follow](https://www.trendhunter.com/trends/marathon-series), all the while watching seasons one to six on a large-scale screen. This distance is representative of the space one must travel between Lannisport and Casterly Rock in the fictional continent of Westeros. When the real-world marathon ended, the premiere episode of Game of Thrones season seven was shown. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 14% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Real-time Exercise Entertaiment:** Technology that combines exercise and entertainment in real-time would enable people to have fun while staying fit. - **Convergent Experiences:** Real-time entertainment and exercise experiences could be combined and take place in a variety of settings (virtual and physical). - **Gamification of Exercise:** Gamification of exercise would allow for opportunities to market exercise in newer and interactive ways. ### Industries Being Reshaped - **Fitness:** Fitness industry can leverage technology to create immersive exercise experiences that are enjoyable and entertaining for users. - **Broadcasting:** Broadcasting networks can monetize real-time entertainment experiences by creating race-based events and streaming them live. - **Gaming:** Gaming companies can create real-time gaming experiences that incorporate physical exercise and gamification to keep the youth engaged in fitness activities. ## Related on Trend Hunter - [Immersive Virtual Marathons](https://www.trendhunter.com/trends/virtual-marathon.md) - [Community-Focused Hybrid Running Events](https://www.trendhunter.com/trends/runningman.md) - [Fantasy-Inspired Hiking Shoes](https://www.trendhunter.com/trends/merrell-house-of-dragon.md) - [Inaugural Global Treadmill Championships](https://www.trendhunter.com/trends/global-treadmill-championship.md) - [Strategic Running Gameplay](https://www.trendhunter.com/trends/battle-run.md) - [Inaugural Demanding Fitness Competitions](https://www.trendhunter.com/trends/worlds-toughest-mile.md) - [Streetside Challenge Billboards](https://www.trendhunter.com/trends/gymbox-start-line.md) - [Anti-Scrolling Step Apps](https://www.trendhunter.com/trends/marathumb-challenge.md) - [Fantasy Footwear Collaborations](https://www.trendhunter.com/trends/merrell-2.md)