# Collaborative Fantasy Makeup Urban Decay is Making Game of Thrones Makeup for the Final Season By Laura McQuarrie | Published 2019-02-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/game-of-thrones-makeup-collection References: [instagram](https://www.instagram.com/p/BuL73rchjK3/) & [urbandecay](https://www.urbandecay.com/) In partnership with [HBO](https://www.trendhunter.com/trends/game-of-thrones-x-pandora), [Urban Decay](https://www.trendhunter.com/trends/urban-decay-x-m3gan) is preparing to launch a Game of Thrones makeup collection that highlights some of the cosmetic brand's favorite places in Westeros and the strong female characters of the Seven Kingdoms. As well as being able to look forward to the return of the newest—and final—season of Game of Thrones in April, fans will be treated to this release the same month. So far, details on the [fantasy makeup collection](https://www.trendhunter.com/trends/fenty-beauty-x-arcane) are sparse, yet Urban Decay has shared a #ForTheThrone hashtag, along with graphics that include visuals of fire and ice, as well as makeup looks with coppery metallic finishes and angular, icy blue eyeshadow. As there is plenty of inspiration to be gleaned from the world of Game of Thrones, the makeup collection is sure to delight fans who are looking for unique merchandise from the franchise. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 26% | Activity: 41% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Game of Thrones Makeup:** Opportunity for beauty brands to collaborate with popular TV shows and create fantasy-themed makeup collections. - **Fantasy-themed Merchandise:** Opportunity for brands to create unique and collectible merchandise inspired by popular fantasy franchises like Game of Thrones. - **Strong Female Characters:** Opportunity for brands to celebrate and empower strong female characters through collaborative makeup collections. ### Who This Affects Most - **Beauty and Cosmetics:** Opportunity for beauty brands to tap into the fanbase of popular TV shows and create collaborative makeup collections. - **Entertainment and Media:** Opportunity for entertainment brands to expand their merchandise offerings by collaborating with beauty brands on fantasy-themed products. - **Fashion and Apparel:** Opportunity for fashion brands to incorporate fantasy-themed elements into their clothing lines, inspired by popular TV shows like Game of Thrones. ## Related on Trend Hunter - [Fantasy-Comedy Makeup Collabs](https://www.trendhunter.com/trends/colourpop-x-dreamworks-shrek.md) - [Horror Doll Makeup Campaigns](https://www.trendhunter.com/trends/urban-decay-x-m3gan.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Fantasy-Inspired Soap Collections](https://www.trendhunter.com/trends/dr-squatch-1.md) - [Makeup Water Brand Collections](https://www.trendhunter.com/trends/corpse-paint-makeup.md) - [Comedy Horror Cosmetics](https://www.trendhunter.com/trends/nyx-cosmetics-x-wednesday.md) - [Vampire Slayer Makeup Collections](https://www.trendhunter.com/trends/vampyre-cosmetics.md) - [Romantic Regency Makeup Collections](https://www.trendhunter.com/trends/bridgeton-makeup-collection.md) - [Series-Inspired Cosmetic Collabs](https://www.trendhunter.com/trends/fenty-beauty-x-arcane.md)