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# TV Show-Themed Guitars
HBO and Fender Creates a Series of Game of Thrones Guitars

By Amy Duong | Published 2019-04-23 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/game-of-thrones-guitars
References: [highsnobiety](https://www.highsnobiety.com/p/fender-game-of-thrones-guitars/) & [instagram](https://www.instagram.com/fendercustomshop/?utm_source=ig_embed)

[HBO](https://www.trendhunter.com/trends/wrangler-x-the-last-of-us) works in collaboration with [Fender](https://www.trendhunter.com/trends/saint-laurent-x-fender-stratocaster) to deliver even more Game of Thrones merchandise -- the latest is a selection of Game of Thrones Guitars. The final season recently kicked off and to celebrate, [Fender creates a special guitar design](https://www.trendhunter.com/trends/bulgari-and-fender) for each house. The luxury instrument is adorned in the sigils of House Lannister, Stark, or Targaryen.

The bespoke designs boast details including hand-carved inlays or leaf finishings made from 24k gold. The high-quality construction is showcased through the intricate craftsmanship, delivering a collectible for fans of the television show and music enthusiasts alike. Every guitar is designed to capture the overall essence of each house -- the Stark iteration features a rustic look with hits of wooden designs, whereas the Lannister iteration display golden hues.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 36% | Activity: 17% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### Why This Trend Is Growing

- **TV Show-themed Merchandise:** Opportunity for more luxury, bespoke merchandise for popular TV shows that appeals to both fans of the show and collectors.
- **Collaboration Between Media and Lifestyle Brands:** Opportunity for brands to work together to create unique products that cater to different niche audiences.
- **Incorporating Pop Culture References Into Traditional Industries:** Opportunity for traditional industries, such as music, to tap into new audiences by incorporating pop culture references into their designs and marketing.

### Industries Being Reshaped

- **Television:** Television industry can explore collaborations with lifestyle and consumer brands to create unique merchandise that further engages audiences.
- **Music:** Music industry can create limited edition instruments with unique designs and finishes that celebrate popular TV shows, tapping into new audiences.
- **Luxury Goods:** Luxury industries can create bespoke, high-quality collectibles that cater to niche audiences and tap into the fandoms of popular TV shows.

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