# Fantasy Book Fragrances The Game of Thrones Fire and Blood Perfume is Inspired by Dragons By Meghan Young | Published 2012-04-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/game-of-thrones-fire-and-blood-perfume References: [neatorama](http://www.neatorama.com/2012/04/01/game-of-thrones-fire-and-blood-perfume/) & [thinkgeek](http://www.thinkgeek.com/interests/looflirpa/ee0d/?pfm=Carousel_GoTPerfume_5) The Game of Thrones Fire and Blood Perfume offers the perfect way to commemorate the recent premiere of one of the most highly anticipated [HBO](https://www.trendhunter.com/trends/game-of-thrones-x-pandora) shows on television to date. Inspired by the hugely successful book series, 'A Song of Ice and Fire,' this [fantastical fragrance](https://www.trendhunter.com/trends/replica-eau-du-parfums) is based on the character Daenerys Targaryen, who comes from a line of dragons and is the rightful heir to the Iron throne in King's Landing. Created by ThinkGeek, the Game of Thrones Fire and Blood Perfume features [notes of sweet green grass, smoke](https://www.trendhunter.com/trends/smoky-gourmand-fragrance), violet, leather and, the key ingredient, dragon's blood (which is made up of amber, vanilla, sandalwood, musk, exotic florals, spices). Housed in a Dragon egg-shaped glass bottle with a golden atomizer, this perfume is only for the biggest 'Game of Thrones' fans. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 25% | Activity: 71% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Fandom Fragrances:** The trend of creating fragrances based on popular fictional characters, books or movies is on the rise, opening doors for licensing opportunities for perfumers. - **Experiential Marketing:** The use of fragrances in promotional activities and experiential marketing can create an immersive brand experience for customers or fans of the product. - **Nostalgia Marketing:** Creating fragrances that evoke nostalgia, such as recreating the scent of old books or vintage clothing, presents an opportunity for companies to appeal to consumers' desire for a connection to the past through their sense of smell. ### Where This Applies - **Cosmetics and Perfume Industry:** Companies in the Cosmetics and Perfume Industry can expand their product lines by offering fragrances based on popular fictional characters, books or movies through licensing opportunities. - **Entertainment Industry:** The Entertainment Industry can partner with perfumers to create fragrances to promote and enhance fan experiences of their products, such as creating fragrance lines for movies or TV shows. - **Marketing and Advertising Industry:** The Marketing and Advertising Industry can leverage the sense of smell to create immersive brand experiences and appeal to consumers' emotions, memories, and desires. ## Related on Trend Hunter - [Fantasy Prequel Wines](https://www.trendhunter.com/trends/house-of-the-dragon-fire-blood-cabernet-shiraz.md) - [Thematic Dragon-Inspired Timepieces](https://www.trendhunter.com/trends/dragon-inspired-timepieces.md) - [TV Series Hot Sauces](https://www.trendhunter.com/trends/green-and-black-hot-sauces.md) - [Dragon-Themed Alcohol Collections](https://www.trendhunter.com/trends/cider-and-wine.md) - [Book-Based Perfumes](https://www.trendhunter.com/trends/die-hot-with-a-vengeance.md) - [Storybook-Inspired Fragrances](https://www.trendhunter.com/trends/mischief-academy.md) - [Fantasy Series-Inspired Pizzas](https://www.trendhunter.com/trends/dragon-flame-pizza.md) - [Historical Series Fragrance Collections](https://www.trendhunter.com/trends/scentbird-x-outlander.md) - [Fire-Inspired Luxurious Perfumes](https://www.trendhunter.com/trends/fire-eau-de-parfum.md)