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# Medieval Fantasy Coloring Books
The Game of Thrones Coloring Book is Designed as an Adult Pastime

By Ady Floyd | Published 2015-10-21 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/game-of-thrones-coloring
References: [designtaxi](http://designtaxi.com/news/380941/Official-Game-Of-Thrones-Coloring-Book-Lets-You-Give-Westeros-A-Colorful-Spin/) & [ew](http://www.ew.com/article/2015/10/14/game-thrones-outlander-coloring-books?hootPostID=94cbeb6045ee4df674e73c367b8f3dba)

George R. R. Martin is the creator of this whimsical Game of Thrones coloring book. In a collaborative effort between various artists such as Yvonne Gilbert, Adam Stower and Levi Pinfold, the images in the book depict iconic scenes from the beloved [HBO](https://www.trendhunter.com/trends/game-of-thrones-x-pandora) show.

The images present detailed illustrations that must be carefully colored. In order to properly honor the appropriate ruling houses and color-coordinated family crests, filling in the book will be both time-consuming and soothing. Images of heroic soldiers, evil witches and fire-breathing dragons will appear in this 95-page book.

As the popularity of [coloring books](https://www.trendhunter.com/trends/cool-coloring-pages) is making a huge comeback among adults, this Game of Thrones coloring book is emerging at the right time. The book combines fantasy with well-known characters and a therapeutic activity. The calming coloring book will be available for consumer purchase on October 27.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 54% | Activity: 52% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Adult Coloring Books:** The emergence of coloring books designed for adults has created a market for therapeutic activities among older age groups.
- **Media Tie-in Merchandise:** Licensed merchandise based on popular TV shows and books is a growing industry, with coloring books as a new addition to the product line.
- **Fan Culture Products:** Products that cater to fan culture and fandoms are becoming increasingly successful, such as this Game of Thrones coloring book.

### Sectors Adopting This

- **Publishing:** Publishers can capitalize on the adult coloring book trend by releasing tie-in coloring books based on popular TV shows and movies, as well as creating unique designs.
- **Entertainment:** With the success of the Game of Thrones coloring book, entertainment companies can explore licensing opportunities for similar merchandise for their own shows and movies.
- **Wellness:** The popularity of adult coloring books has demonstrated a market for therapeutic activities. Companies can capitalize on this by developing new wellness products and experiences.

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