# DIY Sheepskin Capes This IKEA Guide Details How to Turn a Rug Into a Game of Thrones Cape By Laura McQuarrie | Published 2017-08-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/game-of-thrones-cape References: [dezeen](https://www.dezeen.com/2017/08/15/ikea-instruction-manual-shows-how-to-make-your-own-game-of-thrones-cape/) & [facebook](https://www.facebook.com/ikeanorge/photos/a.407138061103.189080.229938661103/10154587923641104/?type=3&theater) To acknowledge the excitement that's building with the release of each new Game of Thrones episode, [IKEA](https://www.trendhunter.com/trends/drnjns-dragan) shared a simple guide to help consumers make their own DIY Game of Thrones cape from its Luddle or Skold sheepskin rugs. The four-step guide was shared to IKEA's Norwegian [Facebook](https://www.trendhunter.com/trends/mozzarella-stick-scarf) page, along with the caption: "Summer is almost over, winter is coming." In the set of instructions, a series of four simple images are used to show how a hole can be cut into the sheepskin rugs to form a wrap that can instantly be thrown around one's shoulders. IKEA is using this comical illustrated guide to address a story that its rugs are the ones that are used by the costume designers on the set of Game of Thrones. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 83% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **DIY Costume Guides:** The trend of creating DIY costume guides can be capitalized on by retailers to promote their products and engage with consumers. - **Pop Culture Homage:** Creating products or DIY guides that reference popular culture can be a disruptive innovation opportunity for companies to tap into existing fan-bases and expand their audience. - **Sustainable Fashion:** Creating DIY guides that upcycle or repurpose household items into fashion pieces taps into the trend of sustainable fashion and offers a disruptive innovation opportunity for companies to reduce waste and engage with eco-conscious consumers. ### Sectors Adopting This - **Retail:** Retail companies can take advantage of the trend of creating DIY costume guides by promoting their products as key components for consumer-created costumes. - **Entertainment:** Entertainment companies can create DIY guides that reference their popular culture franchises to engage with existing fans and attract new audiences. - **Sustainability:** Companies in the sustainability industry can create DIY guides focused on upcycling and repurposing household items to engage with eco-conscious consumers and promote their products or services. ## Related on Trend Hunter - [Design Fantasy Game Manuals](https://www.trendhunter.com/trends/drnjns-dragan.md) - [Fantasy-Inspired Soap Collections](https://www.trendhunter.com/trends/dr-squatch-1.md) - [Interior Design Concept Guides](https://www.trendhunter.com/trends/style-guide.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Multipurpose Pre-Cut Fabrics](https://www.trendhunter.com/trends/ikea-tyg.md) - [Artist-Designed Wool Blankets](https://www.trendhunter.com/trends/eike-konig.md) - [Video Game-Inspired Furniture Catalogue](https://www.trendhunter.com/trends/ikea-australia-1.md) - [Textile Igloo Bedrooms](https://www.trendhunter.com/trends/takk.md) - [Fantasy-Inspired Hiking Shoes](https://www.trendhunter.com/trends/merrell-house-of-dragon.md)