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# Revamped Stock Image Projects
The Game of Brands Series Modernizes 'Game of Thrones' Houses

By Meghan Young | Published 2013-05-22 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/game-of-brands
References: [fastcodesign](http://www.fastcodesign.com/1672627/boring-stock-photos-get-game-of-thrones-makeovers) & [mondayne](http://www.mondayne.com/)

'Game of Thrones' is so heavily prevalent that it has inspired the Game of Brands series. Commissioned by [Shutterstock](https://www.trendhunter.com/trends/nvidia-and-shutterstock), it revolves around boring and corny royalty-free stock images. Essentially, they have been revamped to portray modern versions of the houses from the hit [HBO](https://www.trendhunter.com/trends/game-of-thrones-x-pandora) television show.

Created by Elliott Scott of Mondayne, a studio based in New York City, the Game of Brands series is quite clever. For instance, House Targaryen has been envisioned as an airline, which is only appropriate considering their monopoly on the skies. Of course, planes are not as exciting as dragons. The Lannisters have been portrayed as a ruthless investment banking firm, whose slogan must be, "A Lannister always pays his debt." Of course, the Starks are still associated with winter and snow.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 19% | Activity: 18% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Revamped Stock Image Projects:** Opportunity for stock image platforms to collaborate with artists and designers to create modern and relevant content for various industries.
- **Game of Brands Series:** Potential for brands to collaborate with pop culture franchises to create unique and engaging marketing campaigns.
- **'game of Thrones' Houses:** Opportunity for artists and designers to reimagine iconic fictional houses and incorporate them into various creative projects.

### Industries Being Reshaped

- **Stock Image Platforms:** Stock image platforms can partner with artists and designers to provide a wider range of relevant and modern content for businesses across industries.
- **Marketing and Advertising:** Marketing and advertising agencies can leverage the popularity of pop culture franchises to create innovative and captivating campaigns for their clients.
- **Art and Design:** Artists and designers have the freedom to reimagine and incorporate fictional houses into their creative projects, providing unique and visually appealing content for various industries.

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