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# Olympic Video Game Giveaways
Nintendo is Celebrating the Olympics with a New Game for Wii U

By Katherine Pendrill | Published 2016-06-24 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/game-for-wii-u
References: [digitaltrends](http://www.digitaltrends.com/gaming/mario-sonic-olympic-games-giveaway/?utm_source=feedly&utm_medium=webfeeds) & [nintendo](http://www.nintendo.com/games/detail/mario-and-sonic-at-the-rio-2016-olympic-games-wii-u)

[Nintendo](https://www.trendhunter.com/trends/play-nintendo-tour) is gearing up for the Rio 2016 Olympics with a brand new game for Wii U. Along with the release of the new game, Nintendo is also encouraging fans to engage with the brand online by launching a giveaway over social media.

The latest Nintendo game for Wii U is called 'Mario & Sonic at the Rio 2016 Olympic Games' and it combines popular Nintendo characters with Olympic-style sporting events. To promote the new game, Nintendo is launching a rewarding social media contest. Between July 1st and July 22nd, fans are encouraged to submit photos on [Instagram](https://www.trendhunter.com/trends/reeses-medals) with the hashtag #MarioSonicRio2016 and #NintendoContest. Their participation online will enter them into a draw to win a copy of the new game, a Mario and Sonic amiibo, a New Nintendo 3DS XL or even a Wii U console.

With the Olympics just around the corner, the contest provides the perfect way to begin counting down to the summer games.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 29% | Activity: 13% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### What Makes This Trend Stand Out

- **Social Media Game Giveaways:** Companies can increase engagement and brand loyalty by launching social media contests that incentivize user-generated content.
- **Celebrity Endorsement Games:** Incorporating beloved characters or celebrities in a game can boost interest and excitement surrounding product launches.
- **Sports Video Games:** Combining popular gaming franchises with sports events such as the Olympics can increase consumer appeal and attract a wider audience.

### Sectors Adopting This

- **Video Game Industry:** Video game companies can leverage popular events and personalities to create unique gaming experiences that attract consumers.
- **Social Media Industry:** Social media platforms can be used as a marketing tool to launch contests and drive engagement for businesses and brands.
- **Sports Industry:** By collaborating with video game companies, sports organizations can create a new avenue to engage with fans and reach new audiences.

## Related on Trend Hunter

- [Interactive Video Game-Themed Tours](https://www.trendhunter.com/trends/play-nintendo-tour.md)
- [Game-Themed Overnight Giveaways](https://www.trendhunter.com/trends/gotta-getaway-and-play.md)
- [Olympic-Themed Mobile Games](https://www.trendhunter.com/trends/olympic-games-jam-beijing-2022.md)
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- [Speed Completion Video Games](https://www.trendhunter.com/trends/nintendo-world-championships-nes-edition.md)
- [Interactive Motorsport-Inspired Gaming Experiences](https://www.trendhunter.com/trends/mario-kart-worlds.md)
- [Themed Gaming Console Bundles](https://www.trendhunter.com/trends/nintendo-switch-mario-choose-one-bundle.md)
- [Video Game Refreshment Campaigns](https://www.trendhunter.com/trends/suntory-x-super-mario.md)