# Geofenced Vodka Billboards Game Day Vodka is Leveraging the Super Bowl Hype with OOH Ads By Ell Smith | Published 2021-01-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/game-day-vodka References: [adweek](https://www.adweek.com/performance-marketing/this-startup-vodka-brand-is-using-ooh-to-make-a-splash-at-the-super-bowl/) & [gamedayvodka](https://www.gamedayvodka.com/) [GameDay](https://www.trendhunter.com/trends/spiked-vodka-cocktail) vodka is an alcoholic startup that's getting creative when it comes to [OOH](https://www.trendhunter.com/trends/shimmy) advertising. The Florida-based company is geared toward sports fans and college students, making this year's Super Bowl one of its biggest advertising targets yet. In an effort to drive up brand attention, the startup engaged in a series of [billboard-to-mobile campaigns](https://www.trendhunter.com/trends/kia-squares). The billboards, which are situated on the sides of highways read "Game. Over. Your new favorite vodka". The billboard ads are meant to attract people passing by via their car, but arrive equipped with geofencing technology. That means that once a consumer passes the billboard, they will receive ads on their mobile phone as a followup, furthering brand recognition and awareness. Image Credit: Game Day Vodka ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 27% | Activity: 41% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### Key Themes Behind This Trend - **Geofenced Advertising:** Opportunities for startups to use geofencing technology to track consumer behavior and improve brand recognition. - **OOH Advertising Innovation:** Room for creative out-of-home advertising campaigns that integrate technology to increase brand awareness. - **Mobile-first Advertising:** Shift towards mobile-first advertising strategies to better target consumers and increase brand recognition. ### Where This Applies - **Alcoholic Beverages:** Opportunities for alcoholic beverage startups to compete using innovative advertising strategies and mobile technology. - **Sports and Entertainment:** Room for sports and entertainment startups to use OOH advertising and geofencing technology to target consumers and increase brand recognition. - **Advertising Technology:** Growing demand for advertising technology platforms that integrate geofencing and mobile-first advertising strategies. ## Related on Trend Hunter - [Sports-Themed Canned Cocktails](https://www.trendhunter.com/trends/spiked-vodka-cocktail.md) - [Game Day-Inspired Shots](https://www.trendhunter.com/trends/game-on-shots.md) - [Hand Sanitizing Stadium Campaigns](https://www.trendhunter.com/trends/shimmy.md) - [Sporty Metaverse Bars](https://www.trendhunter.com/trends/miller-lite-super-bowl-lvi.md) - [Football Game Seltzer Hotlines](https://www.trendhunter.com/trends/onda-hotline-returns.md) - [AR-Powered Vodka Campaigns](https://www.trendhunter.com/trends/titos-vodka.md) - [Reactive Fan-Based Football Campaigns](https://www.trendhunter.com/trends/coors-light-coors-light.md) - [Tailgating Seltzer Campaigns](https://www.trendhunter.com/trends/onda-hotline.md) - [High Stakes Beer Ads](https://www.trendhunter.com/trends/igh-stakes-beer-ad.md)