# Comedic Mascot Roasts Mr. Peanut Will Be Roasted for Planters' Game Day Commercial By Laura McQuarrie | Published 2023-02-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/game-day-commercial References: [prnewswire](https://www.prnewswire.com/news-releases/legendary-legume-mr-peanut-to-be-roasted-in-big-game-301734742.html)  Mr. Peanut will be featured in [Planters'](https://www.trendhunter.com/trends/cashew-nut-snacks) Game Day commercial and the iconic brand mascot will be roasted for the sake of comedy. The Game Day spot teaser offers a hint of the laughs to be had with Roastmaster General Jeff Ross and Mr. Peanut. In a press release, comedian Jeff Ross said, "You'll have to tune in to see if Mr. Peanut can take the jokes or if he finally cracks." Just a few years ago, the world witnessed Mr. Peanut's death and rebirth and now, hopefully, his shell is tougher than ever. This Game Day commercial unites comedy roasts and [game-day snacks](https://www.trendhunter.com/trends/feed-the-fun) (the saltier the better) and brings attention to Planters' Dry Roasted Peanuts, which are ready to be enjoyed in varieties like Sweet & Spicy. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 17% | Activity: 51% | Freshness: 14% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Comedic Mascots Roasting:** There is potential for other brands to follow in Planters' footsteps and create comedic commercials featuring their own mascots being roasted for the sake of comedy. - **Humorous Advertising:** Businesses could benefit from using humor in their advertising and marketing strategies, as it can help to capture the attention of audiences and make them more memorable. - **Salty Snacks:** There may be an increase in sales for salty snacks, like Planters' Dry Roasted Peanuts, due to their association with game-day gatherings and humorous advertising. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry could benefit from incorporating humor into their advertising campaigns, particularly for snack foods like Planters' Dry Roasted Peanuts. - **Entertainment:** There could be a rise in demand for comedic entertainment content and experiences, as seen with the popularity of roasts in the entertainment industry. - **Marketing and Advertising:** There is potential for marketing and advertising agencies to create campaigns or videos featuring comedic mascots being roasted, as a way to engage audiences and create memorable and shareable content. ## Related on Trend Hunter - [Hilarious Mixed Nuts Campaigns](https://www.trendhunter.com/trends/plantersallorone-debate.md) - [Humorous Snack Commercials](https://www.trendhunter.com/trends/ritz-salty-club.md) - [Limited-Edition Hand-Cooked Peanuts](https://www.trendhunter.com/trends/planters-special-reserve.md) - [Limited-Edition Peanut Snacks](https://www.trendhunter.com/trends/planters-special-reserve-peanuts.md) - [Hot Cocoa-Flavored Cashews](https://www.trendhunter.com/trends/toasted-marshmallow-hot-chocolate-cashews.md) - [Comedic E-Commerce Brand Spots](https://www.trendhunter.com/trends/instacart-unveiled-a-teaser.md) - [Humorous Game-Day Chocolate Commercials](https://www.trendhunter.com/trends/chocolate-lava.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [United Mascot Commercials](https://www.trendhunter.com/trends/instacart-super-bowl.md)