# High-Protein Cocktail Recipes Farmer John is Refreshing Game Day Cocktails with Meaty Garnishes By Laura McQuarrie | Published 2022-02-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/game-day-cocktails References: [prnewswire](https://www.prnewswire.com/news-releases/farmer-john-partners-with-cocktail-creator-and-bartender-saeed-hawk-house-to-provide-fans-with-much-needed-hair-of-the-hot-dog-after-the-big-game-301472900.html) & [severancela](http://www.severancela.com/FarmerJohnBrunch/)  Farmer John teamed up with cocktail creator and bartender Saeed "Hawk" House to create game day cocktails that pack a punch with extra protein. Hawks' Hair of the (Hot) Dog Bloody Mary can be prepared with a curated [Bloody Mary mix](https://www.trendhunter.com/trends/yellow-tomato-bloody-mary-mix), plus tequila or vodka, as well as savory garnishes like a [beef frank, bacon](https://www.trendhunter.com/trends/hormel-1) or pepperoncini. Another twist on a classic cocktail can be appreciated with a second recipe, the Farmer John Old Fashioned, which is made with [bacon-infused whiskey](https://www.trendhunter.com/trends/browned-butter-bourbon), maple syrup and bitters, plus bacon and orange peel garnishes. Beyond the Super Bowl, these over-the-top cocktails can be found at a Anti-Valentine's Day themed pop-up for a limited time at Break Up Bar at Severance on Melrose Avenue. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 57% | Activity: 53% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **High-protein Cocktails:** Creating cocktails with additional protein sources for added health benefits and novelty. - **Meat-based Garnishes:** Incorporating meat-based garnishes into cocktails for a unique and savory flavor experience. - **Pop-up Themed Bars:** Hosting limited-time pop-up themed bars to attract customers and create buzz around unique beverage offerings. ### Industries Being Reshaped - **Food and Beverage:** Opportunity for restaurants and bars to innovate and offer unique and health-conscious cocktails to attract new customers. - **Fitness and Health:** A potential avenue for fitness and health companies to partner with bars and restaurants to provide customers with healthier drink options. - **Event Planning:** Potential for event planning companies to create unique and themed pop-up bars for special events and occasions. ## Related on Trend Hunter - [Pizza-Themed Cocktail Kits](https://www.trendhunter.com/trends/pepperoni-bloody-mary.md) - [High-Quality Bacon-Flavored Vodkas](https://www.trendhunter.com/trends/chilli-bacon-vodka.md) - [Savory Beef Cocktails](https://www.trendhunter.com/trends/the-savory-project.md) - [Savory Bloody Mary Mixes](https://www.trendhunter.com/trends/jack-links-bloody-mary-mixes.md) - [Sandwich-Inspired Savory Cocktails](https://www.trendhunter.com/trends/ny-bodega-sour.md) - [Burger-Infused Cocktails](https://www.trendhunter.com/trends/burger-infused-cocktail.md) - [Pizza Bagel Cocktails](https://www.trendhunter.com/trends/bloody-mary-with-a-twist.md) - [Game Day-Inspired Shots](https://www.trendhunter.com/trends/game-on-shots.md) - [Broth-Infused Cocktail Recipes](https://www.trendhunter.com/trends/campbells-brothtails.md)