# Sporty Cookie Catering Bundles Crumbl is Launching New Game Day Catering Bundles for Sports Fans By Katherine Pendrill | Published 2024-03-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/game-day-catering-bundles References: [chewboom](https://www.chewboom.com/2024/03/21/crumbl-launches-new-game-day-catering-bundle-for-sports-fans/)  With March Madness in full swing, the growing cookie brand [Crumbl](https://www.trendhunter.com/trends/game-day-party-box) is looking to give sports fans a tasty way to cheer on their favorite teams by launching new [Game](https://www.trendhunter.com/trends/muddy-bites-game-day) Day Catering [Bundles](https://www.trendhunter.com/trends/ihop-game-day-feasts-and-bundles). The new Game Day Catering Bundles are an offshoot of Crumbl's recently launched Custom Cookie Game Day Library. As part of the new catering option, fans have a chance to choose from two different cookie base options and 27 different frosting options so they can craft a cookie that perfectly represents their team's colors. Though availability of the new Game Day Catering Bundles varies by store, the good news is that this new option is not a promotion, it's a permanent menu addition. This means fans can always count on Crumbl for their next Game Day get-together. Image Credit: Crumbl ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 5% | Activity: 16% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Customized Game Day Treats:** Opportunity for brands to offer customizable food options for sports events. - **Permanent Catering Menus:** Potential for businesses to introduce permanent menu additions for special events like game days. - **Personalized Color Choices:** Room for companies to allow customers to choose custom colors for their food products. ### Who This Affects Most - **Food and Beverage Industry:** Potential for food businesses to cater to sports fans with customizable catering options. - **Event Planning and Catering:** Opportunity for catering companies to expand their services for game day events. - **Sports Merchandise Industry:** Room for merchandise companies to create products that allow fans to showcase their team colors. ## Related on Trend Hunter - [Football-Themed Cookie Party Packs](https://www.trendhunter.com/trends/game-day-party-box.md) - [Decadent Super Bowl Cookies](https://www.trendhunter.com/trends/big-game-cookies.md) - [Football-Themed Cookie Packs](https://www.trendhunter.com/trends/big-game-snack-pack.md) - [Delectable Rotating Dessert Menus](https://www.trendhunter.com/trends/crumbl-1.md) - [Cereal-Inspired Baked Cookies](https://www.trendhunter.com/trends/cereal-cookie.md) - [Miniature Monday Cookie Campaigns](https://www.trendhunter.com/trends/crumbl-mini-cookies.md) - [Hybrid Brownie Crust Cookies](https://www.trendhunter.com/trends/brookie-dough-pie.md) - [Warm Chocolate Chip Cookie Cups](https://www.trendhunter.com/trends/new-cookie-cups.md) - [Chocolate Marshmallow Fluff Cookies](https://www.trendhunter.com/trends/chocolate-mallow-cupcake-cookie.md)