# Inaugural Betting Bookies Predict Big Bucks If Obama Says OHAI or KThxBye By Going Like Sixty | Published 2009-01-19 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/gambling-on-speech-if-obama-says-ohai-or-kthxbye-score-big-bucks References: [lemondrop](http://www.lemondrop.com/2009/01/19/betting-on-bananas-at-the-inauguration/) I just love the U.K., they will gamble on anything! Bookies are now putting [odds on words](https://www.trendhunter.com/trends/sneakyoddscom) that might be uttered by the fresh President Obama during his Inaugural Address. Banana? 1000:1; dog words are [Labradoodle at 1.75 to 1](https://www.trendhunter.com/trends/last-dog-standing), and Bulldog is 100:1. There is no line on a mention of Axis of Evil or Spanish Prime Minister José Luis Rodríquez-Zapatero. Bettson, the site that is [taking the bets](https://www.trendhunter.com/trends/wannadare), says Obama will just as likely say “puppy” as “Martin Luther King.” If Bingo night is canceled, then you might want to call your local bookie and put a quid or a bob down on “Mission Accomplished.” ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 10% | Activity: 6% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### Key Themes Behind This Trend - **Inaugural Address Betting:** The trend of predicting specific words or phrases uttered during a public address opens up opportunities for bookmakers and online betting platforms to further capitalize on public interest and speculation. - **Political Speech Gambling:** The trend of offering bets on specific words or phrases spoken during political speeches presents a disruptive innovation in the gambling industry as it taps into a new audience with a unique interest and betting behavior. - **Language Speculation Market:** The trend of speculation on language used in public addresses creates an opportunity for specialized prediction markets or platforms to attract a new audience of language enthusiasts and speculators. ### Where This Applies - **Gambling:** The gambling industry has a chance to capitalize on politics to attract a new audience with unique preferences and betting behaviors. - **Prediction Markets:** A disruptive innovation in the finance industry would be the creation of a specific market for language prediction that provides a platform that facilitates and tracks the sale of specific future event predictions. - **Language Learning:** Specialized language learning platforms can benefit from gamified language learning based on the betting speculation seen in the inaugural address betting, to further expand and retain its user base. ## Related on Trend Hunter - [Informative Election Games](https://www.trendhunter.com/trends/roblox-3.md) - [Climate Change Betting Apps](https://www.trendhunter.com/trends/climate-bet.md) - [Toaster Pastry Prediction Platforms](https://www.trendhunter.com/trends/prop-tarts.md) - [Group Betting Platforms](https://www.trendhunter.com/trends/okay-bet.md) - [Web-Based Word Game Celebrations](https://www.trendhunter.com/trends/new-york-times-games.md) - [Bingo-Style Betting Games](https://www.trendhunter.com/trends/slingo-full-house.md) - [Spelling Vending Machines](https://www.trendhunter.com/trends/pay-with-words-vending-machine.md) - [Esports Betting Additions](https://www.trendhunter.com/trends/oddin-gg-1.md) - [Skill-Based Betting Games](https://www.trendhunter.com/trends/wannadare.md)