# Promotional Food Casinos The Participants at 'Raise the Steaks' Will Be Able to Gamble with Food By Katherine Pendrill | Published 2015-12-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gamble-with-food References: [munchies.vice](http://munchies.vice.com/articles/the-worlds-first-food-casino-will-let-gamblers-bet-with-burgers) & [777](http://www.777.com/foodcasino/) A [London pop-up](https://www.trendhunter.com/trends/chicken-shop) is set to hold a unique event that will allow participants to gamble with food. When it comes to gambling, many people are concerned about the thought of losing their hard-earned money. This event makes gambling seem a little risky by swapping cash for junk food. The event is called 'Raise the Steaks' and it is essentially a 1950s-themed party that involves drinking, dinning and gambling. Participants at the event will be given a free burger and french fries, which can be uses as gambling chips. Guests can use the food as a form of currency in order to win milkshakes, sides and even steaks. Those who run out of food will be able to buy-back their chips by providing a £5 donation to [Cancer Research UK](https://www.trendhunter.com/trends/tate-taylor). The idea of combining American-style diner food with classic casino games is to promote the release of new 1950s-style gambling site called '777.' If you've always wanted to gamble with food, Raise the Steaks may be the perfect opportunity. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 9% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Food Gambling:** The concept of using food as gambling chips presents an opportunity to create unique and interactive dining experiences. - **Cashless Gambling:** Swapping cash for food as a form of currency in gambling introduces a cashless payment system that could be applied to other industries. - **Combining Themes:** The combination of American-style diner food with classic casino games provides a disruptive opportunity to create immersive entertainment experiences. ### Where This Applies - **Hospitality:** Restaurants and bars can adopt the concept of food gambling to attract customers and offer a memorable dining experience. - **Gaming:** The gaming industry can explore the idea of cashless gambling using virtual currencies or non-traditional items as chips. - **Event Planning:** Event organizers can create unique and themed experiences like 'Raise the Steaks' by combining different elements to engage participants. ## Related on Trend Hunter - [Hot Wing Challenges](https://www.trendhunter.com/trends/hot-wing-roo-lette.md) - [Unusual Food Tattoo Challenges](https://www.trendhunter.com/trends/omaha-steak.md) - [Play-To-Earn Restaurant Games](https://www.trendhunter.com/trends/good-fortune-arcade.md) - [Crypto-Themed Restaurant Games](https://www.trendhunter.com/trends/buy-the-dip.md) - [Human Claw Machines](https://www.trendhunter.com/trends/human-claw-machine.md) - [Retro Burger Video Games](https://www.trendhunter.com/trends/chilis-big-smasher-burgertime.md) - [Board Game-Themed Food Promotions](https://www.trendhunter.com/trends/premier-foods-and-hasbro.md) - [Interactive Gamified Restaurant Apps](https://www.trendhunter.com/trends/baoverse-app.md) - [QSR Voting Promotions](https://www.trendhunter.com/trends/shake-shack-showdown.md)