# Out-Of-Hand Advertising Sisal's New Ads Encourage People to Gamble Responsibly By Marissa Liu | Published 2009-10-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gamble-responsibly References: [adsoftheworld](http://adsoftheworld.com/media/print/sisal_gambling_responsibility_rubber_duck) & [sisal.it](http://www.sisal.it/home/sisal_front_door_new/) Grey advertising agency created a series of ads for Sisal to remind people to gamble responsibly. The ads are accompanied by the tag line, “Playing is fun if you don’t push it too far.” The agency used common, innocent games such as hop-scotch and she-loves-me-she-loves-me-not to demonstrate how excess can ruin any and every game, even those we consider safe. Sisal is an Italian gambling concessionaire who is trying to encourage the public to gamble responsibly. The ads also warn, “Every game has its own rules. But there is one for all: knowing when to stop.” An important rule of thumb if one would like to gamble responsibly. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 62% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Responsible Gambling:** There is a growing trend of promoting responsible gambling through advertising campaigns. - **Using Innocent Games:** Innocent games are being used in advertising to convey the message of responsible gambling. - **Awareness of Excessive Gambling:** There is an increasing awareness of the negative effects of excessive gambling. ### Sectors Adopting This - **Gambling and Gaming:** The gambling and gaming industry has an opportunity to incorporate responsible gambling messages in their marketing strategies. - **Advertising and Marketing:** The advertising industry can develop innovative campaigns to raise awareness about responsible gambling. - **Public Health and Mental Well-being:** The public health sector can collaborate with gambling operators to address the harmful effects of excessive gambling. ## Related on Trend Hunter - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Expressive Gaming Campaigns](https://www.trendhunter.com/trends/monopoly-campaigns.md) - [Responsible Alcohol Consumption Campaigns](https://www.trendhunter.com/trends/call-it-a-night.md) - [Game Show-Style Billboards](https://www.trendhunter.com/trends/outdoor-advertisement.md) - [Moderate Drinking Campaigns](https://www.trendhunter.com/trends/the-magic-of-moderate-drinking.md) - [Villainous Board Game Campaigns](https://www.trendhunter.com/trends/monopoly-all-is-fair.md) - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Canadian Sports Betting Campaigns](https://www.trendhunter.com/trends/get-into-bet-mode.md)