# Bespoke Outdoor-Ready SUVs UNDEFEATED and Galpin Partner to Deliver Two Custom Land Rover Models By Niko Pajkovic | Published 2022-01-18 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/galpin References: [hypebeast](https://hypebeast.com/2022/1/undefeated-galpin-auto-sports-custom-land-rover-90-110-teaser-images)  Premium footwear boutique UNDEFEATED has teamed up with [Galpin Auto Sports](https://www.trendhunter.com/trends/7-eleven-ford-mustang) -- the custom garage used for Pimp My Ride season 5 and 6 -- to launch two new Land Rover models. The two new style-focused vehicles arrive as upgraded takes on the Defender 90 and 110 models. First up, the 'Jaguar Blue' [Land Rover Defender 110](https://www.trendhunter.com/trends/2025-land-rover-defender-beach-break-edition) was purpose-built for outdoor trips. As a result, it comes equipped with a range of amenities and features including a [Nomad Kitchen Co.](https://www.trendhunter.com/trends/juxta-nomad) setup that slides out of the car's trunk, revealing a table, camping stove, sink, fridge, drawers, and storage compartments. Meanwhile, the 'Jaguar Green' Undefeated x Gapin Defender 90 P400 First Edition caters directly to surfers. The vehicle features a built-in road shower, a retractable awning, a surfboard rack, and a hitch-mounted lockbox. Image Credit: Undefeated ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 18% | Activity: 8% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Customized Suvs:** As more consumers are looking for personalized experiences, there is an opportunity to create bespoke SUVs that cater to specific activities such as outdoor adventures or surfing. - **Outdoor-ready Vehicles:** With the rise of glamping and outdoor activities, there is a trend towards purpose-built vehicles that come equipped with features such as camping setups, storage compartments, and awnings. - **Collaboration for Niche Products:** Partnerships between brands from different industries can lead to unique, specialized products that cater to a specific group of consumers. ### Where This Applies - **Automotive:** As mentioned in the article, there is potential in the automotive industry to create purpose-built vehicles that cater to niche markets such as outdoor enthusiasts and surfers. - **Retail:** Retailers can partner with custom garages to provide bespoke SUVs for their customers, creating a new revenue stream and unique selling point. - **Outdoor Industry:** The outdoor industry can explore collaborations with the automotive industry to create purpose-built vehicles that cater to outdoor activities and glamping, providing a new potential customer base. ## Related on Trend Hunter - [Limited-Edition Surf Culture SUVs](https://www.trendhunter.com/trends/2025-land-rover-defender-beach-break-edition.md) - [Modernized Off-Road Vehicle Designs](https://www.trendhunter.com/trends/arkonik-havana-defender.md) - [Night-Themed SUV Upgrades](https://www.trendhunter.com/trends/urbanight.md) - [Custom-Modified Off-Road SUVs](https://www.trendhunter.com/trends/prins-defender-90.md) - [Desert Competition SUV Models](https://www.trendhunter.com/trends/land-rover-dakar-rally-defender.md) - [Hyper-Rugged Tech-Packed SUVs](https://www.trendhunter.com/trends/2026-land-rover-defender.md) - [Adventurous Five Seater SUVs](https://www.trendhunter.com/trends/land-rover-defender-130-outbound.md) - [Upgraded Armored Defender Cars](https://www.trendhunter.com/trends/octa-edition-one.md) - [Rugged Resto-Mod Vehicles](https://www.trendhunter.com/trends/overfinch-heritage-defender.md)