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# Sustainable Flat-Bottled Rosés
Moët Hennessy Unveils Sustainably-Packaged Galoupet Nomade Rosé

By Niko Pajkovic | Published 2022-04-11 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/galoupet-nomade-rose
References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2022/04/moet-hennessy-launches-first-provencal-rose-in-flat-plastic-bottle/) & [mhusa](https://www.mhusa.com/)

![Sustainable Flat-Bottled Rosés](https://cdn.trendhunterstatic.com/thumbs/475/galoupet-nomade-rose.jpeg)

[Moët Hennessy](https://www.trendhunter.com/trends/french-bloom-bubbly) has introduced an all-new rosé called Galoupet Nomade, which is made from ‘prevented ocean plastic’ (POP) and delivered in an unconventional flat wine bottle.

Made by [Packamama](https://www.trendhunter.com/trends/bee-lightly-wines) -- formerly Garçon Wines -- the new bottle is completely recyclable and weighs only 63 grams. In addition, thanks to its unique flat design, the bottle is 40% smaller than traditional wine bottles, making them more efficient for packing and transporting.

Overall, the new bottle format provides the brand with a simple means for reducing its carbon footprint, while offering customers a novel product that is sure to stand out in their liquor collections. The rosé itself comes from [Château Galoupet](https://www.trendhunter.com/trends/chteau-galoupet) and is said to deliver a crisp and refreshing drinking experience.

Image Credit: Moët Hennessy

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 82% | Activity: 93% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Sustainable Packaging:** The innovative flat design and use of prevented ocean plastic in wine bottles showcase how embracing sustainability can differentiate a brand in the market.
- **Lightweight Containers:** Creating lighter packaging materials, like the 63-gram recyclable wine bottle, can significantly reduce transportation costs and carbon footprint for businesses.
- **Eco-friendly Beverage Experiences:** By enhancing product uniqueness, like Château Galoupet's flat bottle Nomade Rosé, companies can attract environmentally-conscious consumers and drive loyalty.

### Industries Being Reshaped

- **Wine & Spirits:** Disrupting the wine and spirits industry by adopting sustainable packaging, using recyclable materials and unique designs to appeal to eco-conscious consumers.
- **Packaging Solutions:** Companies specializing in innovative eco-friendly packaging have the opportunity to partner with various industries, driving global adoption of sustainable solutions.
- **Supply Chain & Logistics:** Efficient packaging designs can significantly impact the supply chain and logistics sector by reducing transportation costs and promoting green shipping methods.

## Related on Trend Hunter

- [Luxuriously Immersive Vineyard Extensions](https://www.trendhunter.com/trends/chteau-galoupet.md)
- [Aluminum Rosé Bottles](https://www.trendhunter.com/trends/fitvine-bubbly-rose.md)
- [Recyclable Lightweight Wine Bottles](https://www.trendhunter.com/trends/ron-rubin-brands.md)
- [Cylindrical Boxed Wines](https://www.trendhunter.com/trends/elegant-boxed-wine.md)
- [Eco-Friendly Rose Wine Packaging](https://www.trendhunter.com/trends/vinca-organic-pale-ros.md)
- [Paper Wine Bottles](https://www.trendhunter.com/trends/avallen-paper-bottle-packaging.md)
- [Aluminum Wine Bottles](https://www.trendhunter.com/trends/aluminum-wine-bottles.md)
- [Reduced Glass Wine Packaging](https://www.trendhunter.com/trends/isla-negra-wine-bottle-packaging.md)
- [Ultra-Lightweight Champagne Bottles](https://www.trendhunter.com/trends/lightweight-champagne-bottle.md)
