# Ghostly All-Black Editorials The Gallows by Alex London is a Gothic Monochromatic Series By Sarah Robson | Published 2012-08-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gallows-by-alex-london References: [hautemacabre](http://hautemacabre.com/2012/08/gallows/) & [modelmayhem](http://www.modelmayhem.com/1683924) The Gallows by Alex London is a hauntingly beautiful editorial featuring model Briana Lynn Wolf alone in a dark room. This [gothic series](https://www.trendhunter.com/trends/khaotique-noir) has a [ghostly vibe](https://www.trendhunter.com/trends/the-room-by-gentle-monster), and Alex has captured it in black-and-white, adding to the supernatural element of the photos. The location of the photoshoot is a vacant room surrounded by eerie fluorescent lights where the model Briana is captured wearing clothing designs by Alex London's very own collection. These garments include high-end frocks and very detailed garments from Alex's clothing boutique in New York. Alex focuses on photographing dark shots that have a distinctive look that's unexpected. Alex has a knack for designing disturbingly beautiful garments, and his designs are inspired by the [late Alexander McQueen](https://www.trendhunter.com/trends/mcqueen-holiday-2025). Alex proves that unusual is fascinating in this phantom-like series. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 79% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Gothic Fashion:** There is a growing trend in the fashion industry for gothic-inspired designs and editorials, offering opportunities for designers to create unique and hauntingly beautiful garments. - **Monochromatic Photography:** Monochromatic photography is on the rise, with a focus on capturing dark and ghostly vibes, presenting opportunities for photographers to explore the supernatural elements in their work. - **Disturbingly Beautiful Aesthetics:** There is an emerging trend towards capturing and appreciating the beauty in eerie and unsettling visuals, giving artists and creatives the chance to embrace unusual and unexpected concepts. ### Sectors Adopting This - **Fashion Design:** The fashion design industry can tap into the demand for gothic-inspired garments, creating unique and high-end collections that cater to those seeking a hauntingly beautiful aesthetic. - **Photography:** The photography industry can explore the rising popularity of monochromatic and ghostly photography, offering services that capture dark and supernatural elements to evoke intrigue and fascination. - **Art and Design:** The art and design industry can embrace the trend towards disturbingly beautiful aesthetics, encouraging artists to create art pieces that merge unsettling visuals with an appreciation for unconventional beauty. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Stealthy Modern Monochromatic Fashion](https://www.trendhunter.com/trends/black-tag-collection.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md)