# Competitive Drinking Ads The Gallop Spirt of Sport Campaign is Athletically Alcoholic By Meghan Young | Published 2012-02-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gallop-spirt-of-sport References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/02/gallop-sports-lounge-karate-football-cricket-boxing/) & [jwt](http://www.jwt.com) A healthy bit of competition is never a bad thing; the Gallop Spirt of Sport ad campaign is full of fun. It combines the two main activities at this [sports bar](https://www.trendhunter.com/trends/game-on-shots): drinking and [watching sports](https://www.trendhunter.com/trends/the-twelve-pins). Although each image can easily stand on its own, the ad campaign comes together like a live comic strip. It shows a sequence of shots that illustrate the beginning of a [drinking competition](https://www.trendhunter.com/trends/bear-fight-whiskey-ad) all the way to its end. The Gallop Spirt of Sport ad campaign was conceived and illustrated by JWT, an ad agency based in Chennai, India. Photographed by Arun Natrajan, the bartender becomes the referee of the alcoholic game that takes place between two patrons. The Gallop Spirt of Sport ad campaign was art directed by Vinod Kumar. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 64% | Activity: 46% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Interactive Ad Campaigns:** This trend showcases the potential for brands to create engaging and interactive ad campaigns that tell a story or create a narrative for their audience, like the Gallop Spirt of Sport campaign. - **Combining Activities:** This trend highlights the opportunity for businesses to combine different activities or experiences to provide a unique and enjoyable customer experience, such as combining drinking and watching sports at a sports bar. - **Visual Storytelling:** This trend focuses on the use of visual elements, such as sequential shots or comic strip-like images, to tell a story or convey a message in advertising, like the Gallop Spirt of Sport ad campaign. ### Who This Affects Most - **Advertising:** This industry can explore the use of interactive and visually engaging ad campaigns to capture the attention of their target audience and create a memorable brand experience. - **Hospitality:** This industry can consider incorporating unique and combined activities or experiences to attract and entertain customers, such as combining dining with live performances or gaming. - **Entertainment:** This industry can leverage the power of visual storytelling techniques to create captivating advertisements or promotional content that resonates with their audience and generates buzz. ## Related on Trend Hunter - [Humorous Drink Cart Ads](https://www.trendhunter.com/trends/titos-spokescart.md) - [Artistic Libation Campaigns](https://www.trendhunter.com/trends/paint-your-pint-competition.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [Lighthearted Football Campaigns](https://www.trendhunter.com/trends/7-stages-of-defeat.md) - [Playful Tomato Athletes](https://www.trendhunter.com/trends/national-games-campaign.md) - [Moderate Drinking Campaigns](https://www.trendhunter.com/trends/athletic-january.md) - [Reimagined Classic Beer Campaigns](https://www.trendhunter.com/trends/a-lovely-day.md)