# Skinny Concrete Gallery Towers OMA Added a Tower to the Fondazione Prada Complex in Milan By Kalin Ned | Published 2018-03-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/gallery-tower References: [dezeen](https://www.dezeen.com/2018/03/06/oma-rem-koolhaas-fondazione-prada-torre-white-concrete-tower-art-galleries-milan/) & [oma.eu](http://oma.eu/projects/fondazione-prada) Torre is the name of a white and skinny concrete gallery tower by Rem Koolhaas' firm that has been added to the complex [Fondazione Prada](https://www.trendhunter.com/trends/recycling-beauty) in Largo Isarco, Southern Milan. The structure is one of three and its purpose is to house a contemporary art collection. The gallery tower has a curious shape with a hint for abstraction in the positioning of the sizable windows, as well as the angular slots that are carved within the structure. At 60 meters tall, it has "an irregular geometry that makes it appear to shift in shape when viewed from different angles." The Fondazione Prada is located within an industrial complex in the former gin distillery district. The newly added gallery tower and the historic value of the older buildings creates a nice balance between aged and regenerated. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 10% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### What's Driving This Trend - **Skinny Concrete Gallery Towers:** The use of skinny concrete gallery towers in art complexes offers a disruptive innovation opportunity for the architectural and design industry. - **Abstraction in Architectural Design:** The incorporation of abstract elements, such as angular slots and irregular geometry, into architectural structures presents a disruptive innovation opportunity for the construction and real estate industries. - **Balancing Aged and Regenerated Spaces:** Finding a balance between preserving historic value and incorporating modern elements within industrial complexes provides a disruptive innovation opportunity for urban planning and development. ### Who This Affects Most - **Architecture and Design:** The architecture and design industry can explore the use of skinny concrete gallery towers to create visually striking and space-efficient art complexes. - **Construction and Real Estate:** Incorporating abstract elements in architectural design, such as angular slots and irregular geometry, can attract buyers and investors seeking unique and innovative properties. - **Urban Planning and Development:** Preserving historic value while introducing modern elements in industrial complexes can revitalize neighborhoods and attract creative industries, leading to economic growth and community development. ## Related on Trend Hunter - [3D-Printed Tall Concrete Towers](https://www.trendhunter.com/trends/the-tor-alva.md) - [Twisted Concrete Tower Structures](https://www.trendhunter.com/trends/alta-tower.md) - [White Concrete Boxy Museums](https://www.trendhunter.com/trends/museum-of-modern-art.md) - [Brutalist Concrete Tower Apartments](https://www.trendhunter.com/trends/studio-noju.md) - [Art Deco-Tower Angular Extensions](https://www.trendhunter.com/trends/studio-libeskind.md) - [Gracefully Dynamic Skyscrapers](https://www.trendhunter.com/trends/bond-tower.md) - [Stacked Pebble-Inspired Towers](https://www.trendhunter.com/trends/calais-port-tower.md) - [Concrete Residential Towers](https://www.trendhunter.com/trends/huergo-475.md) - [Precast Concrete Toronto Skyscrapers](https://www.trendhunter.com/trends/tower-hill-development.md)