# Dinosaur-Themed Malls Galerie Harfa in Czech Republic Brings the Mesozoic Era to the 21st Century By Tiana Reid | Published 2010-07-28 | World Source: Trend Hunter, https://www.trendhunter.com/trends/galerie-harfa References: [luxist](http://www.luxist.com/2010/07/26/galerie-harfa-bringing-dinosaurs-to-a-mall-near-prague/) & [galerieharfa.cz](http://www.galerieharfa.cz/gh09-fotogalerie-cz.php?fotogalerie=2) Located in a suburb of Czech Republic's Prague is the Galerie Harfa, a [mega mall](https://www.trendhunter.com/trends/west-edmonton-mall) which brings dinosaurs into the shopping experience. There's even a [park on the roof](https://www.trendhunter.com/trends/mixedreality-theme-park) filled with [life-sized replicas of daunting dinosaurs](https://www.trendhunter.com/trends/7eleven-jurassic-world-rebirth), ensuring an exciting visit. Galerie Harfa is making a deliberate attempt to have an edge over other malls, offering more than the typical stores and boutiques to up its popularity. **Implications** - Specific themes are an excellent way to target a certain audience of people who will likely enjoy that particular genre of things. Through creating themes, all businesses can learn to add excitement to products that may have become typical in the eyes of consumers. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 43% | Activity: 55% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Why This Trend Is Growing - **Themed Shopping Experiences:** Businesses can create unique and engaging shopping experiences by incorporating specific themes. - **Nostalgia Marketing:** Utilizing nostalgia in marketing campaigns can attract and resonate with a specific target audience. - **Experiential Retail:** Offering immersive and interactive experiences can enhance the appeal of retail spaces. ### Industries Being Reshaped - **Retail Industry:** Retailers can explore the potential of themed shopping experiences to differentiate themselves in a crowded market. - **Marketing and Advertising Industry:** Nostalgia marketing can be utilized as a strategy to effectively engage consumers and evoke positive emotions towards brands. - **Entertainment Industry:** Creating immersive and interactive retail spaces can attract visitors and increase foot traffic, benefiting both retail and entertainment businesses. ## Related on Trend Hunter - [Futuristic Commerce Spaces](https://www.trendhunter.com/trends/deji-plaza-phase-ii.md) - [Balanced Retail Atmosphere](https://www.trendhunter.com/trends/capitamall-skyview.md) - [Dino-Themed QSR Menus](https://www.trendhunter.com/trends/primal-menu.md) - [Interactive Hatching Dinosaur Toys](https://www.trendhunter.com/trends/dinosaur-toys.md) - [Immersive Holographic Zoos](https://www.trendhunter.com/trends/hologram-zoo.md) - [Sculptural Mall Dreamscape](https://www.trendhunter.com/trends/unbounded-sanctuary.md) - [Dinosaur Fossil-Themed Bong Designs](https://www.trendhunter.com/trends/dinosaur-fossil.md) - [Retailer Dinosaur Product Ranges](https://www.trendhunter.com/trends/7eleven-jurassic-world-rebirth.md) - [Virtual Mall Metaverses](https://www.trendhunter.com/trends/metamall.md)