# Couture-Crafted Jungle Scenes These Display Cases for the Galeria Kaufhof Campaign 2012 are Wild By Josh Triantafilou | Published 2012-05-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/galeria-kaufhof-campaign-20121 References: [behance.net](http://www.behance.net/gallery/Galeria-Kaufhof-Summer-Campaign-2012/3810919) & [viaframe.de](http://www.viaframe.de/) Galaria Kaufhof is one of Europe's largest department store chains, and has unveiled an inventive [ad campaign](https://www.trendhunter.com/trends/3d-billboards) in keeping with its stature. Designed by the Nuremberg, Germany-based digital media and creative studio Viaframe, the campaign centers around [jungle-themed backdrops](https://www.trendhunter.com/trends/farm-rio) for Galaria Kaufhof's myriad display cases. One may wonder what rainforests and colorful foliage have to do with clothing, tableware and appliances. The answer is very little. One does not expect to see a jungle in a German department store. As such, the promotions are notable. Though to say just this would ignore the most interesting aspect of the campaign. The jungles are not merely digital illustrations of trees, lions and monkeys. Instead, Viaframe uses common items found in department stores, such as shoes, clothes and forks to serve as the foliage in each already eye-catching tropical forest scene. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 32% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Inventive Display Cases:** Creating eye-catching display cases using everyday items is a disruptive innovation opportunity for the retail industry. - **Unconventional Advertising Campaigns:** Incorporating unexpected themes, such as jungle scenery, is a disruptive innovation opportunity for the advertising industry. - **Virtual Retail Strategies:** Using digital media to enhance in-store displays is a disruptive innovation opportunity for the retail industry. ### Industries Being Reshaped - **Retail:** The inventive display cases in the jungle-themed campaign demonstrate a potential for disruptive innovation in the retail industry. - **Advertising:** The unconventional jungle theme in the Galaria Kaufhof campaign presents a disruptive innovation opportunity for the advertising industry. - **Digital Media:** Viaframe's use of digital media to create the jungle scenes opens up a potential for disruptive innovation in the digital media industry. ## Related on Trend Hunter - [Panda-Inspired Sport Campaigns](https://www.trendhunter.com/trends/panda-station.md) - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md) - [Marine Waste Display Fixtures](https://www.trendhunter.com/trends/display-fixture.md) - [Retail Advertising Campaigns](https://www.trendhunter.com/trends/ikea-hides-price.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Stunning Eyewear Store Interiors](https://www.trendhunter.com/trends/eyewear-store-aesthetic.md) - [Life-Size In-Store Countdowns](https://www.trendhunter.com/trends/toys-r-us-asia.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md)