# Galentine's Day Pop-Ups Urban Outfitters Celebrated Friendships with a Galentine's Day Market By Katherine Pendrill | Published 2017-02-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/galentines-day-market References: [timeout](https://www.timeout.com/newyork/blog/check-out-this-galentines-day-market-with-diy-manicures-tarot-card-readings-and-more-020217) & [passerbuys](http://www.passerbuys.com/events/2017/2/4/galentines-day-market) This year, an [Urban Outfitters](https://www.trendhunter.com/trends/club-holiday-popup) in Williamsburg, Brooklyn, decided to think beyond the traditional [Valentine's Day promotion](https://www.trendhunter.com/trends/hallmark-valentines-day) and host a special Galentine's Day Market instead. Drawing inspiration from the fictional holiday created by the hit show 'Parks and Rec,' the pop-up marketplace proved to be a great way for BFFs to treat themselves to a bit of pampering. The Galentine's Day Market was held at Urban Outfitters' Space Ninety 8 on February 4th, 2017. At the event, guests could enjoy complimentary drinks and freshly baked treats by Ovenly, tarot card readings by Cherelle, flowers by Aurora Botanica, DIY manicures from [Floss Gloss](https://www.trendhunter.com/trends/npic) and even free hairstyling by Amika. While indulging in a bit of pampering, guests enjoyed a selection of groovy love songs played by the in-house DJ. There were also some local brands on display for those who wanted to treat themselves a special Galentine's Day gift. The friendship-celebrating pop-up demonstrates the value that millennial women place on marking special occasions like Valentine's Day with their closest friends. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 13% | Activity: 14% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Galentine's Day Celebrations:** Brands can capitalize on the popularity of Galentine's Day by hosting celebratory pop-up events that emphasize friendship and self-care. - **DIY Beauty and Pampering:** Pampering services like DIY manicures and free hairstyling can be incorporated into branding events to attract millennial customer bases who prioritize self-care and experiences. - **Local Brand Partnerships:** Partnering with local brands for celebratory events can provide unique and alluring opportunities for both community outreach and cross-promotion. ### Where This Applies - **Retail:** Retailers can create themed pop-up events to drive foot traffic and cater to the growing trend of experiential shopping. - **Beauty Services:** Beauty and personal care services can incorporate DIY and self-pampering elements into their offerings to attract young and self-care-oriented clientele. - **Hospitality:** Hotels, restaurants, and bars can offer special promotions and experiences, including catering to groups of friends, to tap into the trend of celebrating special occasions with close-knit groups. ## Related on Trend Hunter - [Galentine's Day Dessert Products](https://www.trendhunter.com/trends/g-products.md) - [Galentine's Day Wine Campaigns](https://www.trendhunter.com/trends/echo-falls-phone-on-silent-girls-on-loud.md) - [Accessory-Based NYC Pop-Ups](https://www.trendhunter.com/trends/lil-sweet-treat.md) - [Festive Airport Pop-Ups](https://www.trendhunter.com/trends/club-holiday-popup.md) - [Inclusive Romance-Inspired Activations](https://www.trendhunter.com/trends/generation-love.md) - [Pink Winter Pop-Ups](https://www.trendhunter.com/trends/pink-pier.md) - [Galentine’s Day Candy Products](https://www.trendhunter.com/trends/sour-patch-kids-candy.md) - [Valentine’s Day Loungewear](https://www.trendhunter.com/trends/boys-lie-x-popup-bagels.md) - [Valentine's Day Pet Activations](https://www.trendhunter.com/trends/valentines-day-party.md)