# Smooth Springtime Citrus Chocolates Galaxy Smooth Orange is Zesty and Flavorful By Michael Hemsworth | Published 2021-03-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/galaxy-smooth-orange References: [talkingretail](https://www.talkingretail.com/products-news/confectionery/mars-adds-orange-flavour-to-galaxy-portfolio-17-03-2021/) & [mars](https://www.mars.com/made-by-mars/mars-wrigley) The Galaxy Smooth Orange chocolate bar is being rolled out this week in the UK to offer consumers a [citrusy flavor](https://www.trendhunter.com/trends/ben-jerrys-chocolatey-orange-chunk) experience that is perfect for spring and summertime consumption. The product features a zesty flavor infused in the rich, creamy chocolate that helps to balance it out with a smoothness that is perfect for enjoyment as a [small treat or dessert](https://www.trendhunter.com/trends/aero-orange-chocolate-mousse). The bar is launching this week in large and single bar serving sizes, which are priced at £1.39 and 66p each, respectively. The Galaxy Smooth Orange chocolate bar comes as one of a growing number of [premium infused chocolate products](https://www.trendhunter.com/trends/winter-citrus) being launched to offer consumers a way to enjoy new flavors in a familiar way. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 13% | Activity: 6% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Premium Infused Chocolate:** The trend of introducing premium infused chocolate products is growing, creating opportunities for companies to innovate in the chocolate industry by bringing new exciting flavors to customers. - **Citrus-flavored Chocolate:** Citrus-flavored chocolate is a trend that is gaining popularity and creating opportunities in the chocolate industry to offer unique flavor combinations. - **Spring/summer Themed Foods:** As the launch of the Galaxy Smooth Orange chocolate bar suggests, spring/summer themed foods are a trend that companies can capitalize on by offering seasonal products that capture the taste of the season. ### Industries Being Reshaped - **Chocolate Industry:** The chocolate industry can leverage the trend of offering premium infused and citrus flavored chocolates to differentiate themselves and compete in the industry. - **Food and Beverage Industry:** The trend of spring/summer themed foods offers opportunities for companies in the food and beverage industry to introduce seasonal products and expand their offerings. - **Confectionery Industry:** The confectionery industry can innovate by introducing the trend of premium infused and citrus flavored chocolates in their products. ## Related on Trend Hunter - [Sharable Minty Candy Bars](https://www.trendhunter.com/trends/galaxy-smooth-mint.md) - [Citrusy Chocolate Ice Creams](https://www.trendhunter.com/trends/terrys-chocolate-orange-ice-cream.md) - [Chocolaty Digestive Biscuit Treats](https://www.trendhunter.com/trends/galaxy-digestive-biscuits.md) - [Citrus-Forward Chocolate Truffles](https://www.trendhunter.com/trends/blood-orange-truffles.md) - [Fruity Nut-Packed Vegan Chocolates](https://www.trendhunter.com/trends/galaxy-vegan-fruit-nut.md) - [Marbled Citrus Easter Chocolates](https://www.trendhunter.com/trends/terrys-chocolate-easter.md) - [Citrusy Chocolate Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-chocolatey-orange-chunk.md) - [Fall-Flavored Chocolate Bars](https://www.trendhunter.com/trends/ritter-sport-bars.md) - [Charming Springtime Chocolates](https://www.trendhunter.com/trends/new-easter-products.md)