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# Direction-Shifting Smartphones
The Samsung Galaxy S6 Strays Away from the Brand's Usual Formula

By Meghan Young | Published 2015-02-07 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/galaxy-s6
References: [theverge](http://www.theverge.com/2015/2/4/7976149/samsung-galaxy-s6-rumors-metal-curved-edge) & [samsung](http://www.samsung.com/)

The Samsung Galaxy S6 is an exciting development that shows how the Korean company is switching gears after a long history of producing virtually the same device in different forms. Understanding the need for change, the Samsung Galaxy S6 smartphone embraces a unibody metal case and a curved screen, which [The Verge](https://www.trendhunter.com/trends/the-verge-sony-giveaway) claims "will bring change to the entire mobile industry." Of course, this bold statement owes a lot to other developments.

The Samsung Galaxy S6 will not be powered by [Snapdragon](https://www.trendhunter.com/trends/nothing-phone-3). This decision, reports The Verge, "will have a huge impact on [Qualcomm](https://www.trendhunter.com/trends/samsung-s24), which relies on Samsung’s immense order of processors every year to keep a healthy bottom line." Although these changes won't solidify the Galaxy S6 as a winner just yet, they move in the right direction.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 33% | Activity: 40% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Key Themes Behind This Trend

- **Shifted Smartphone Design:** The Samsung Galaxy S6's departure from its usual formula opens up opportunities for other smartphone manufacturers to explore new design elements.
- **Unibody Metal Cases:** The adoption of unibody metal cases in the Samsung Galaxy S6 creates opportunities for metal case manufacturers to cater to the growing demand from smartphone users.
- **Curved Screen Technology:** The inclusion of a curved screen in the Samsung Galaxy S6 presents a disruptive innovation opportunity for screen manufacturers to develop and market curved display technologies.

### Where This Applies

- **Smartphone Manufacturing:** The shift in smartphone design by Samsung with the Galaxy S6 creates new avenues for manufacturers to differentiate their products and capture market share.
- **Processors Manufacturing:** The decision of Samsung to not use Snapdragon processors in the Galaxy S6 opens up opportunities for other processor manufacturers to secure major orders from smartphone companies.
- **Metal Case Manufacturing:** The adoption of unibody metal cases in the Samsung Galaxy S6 creates a demand for metal case manufacturers to produce high-quality cases that cater to the sleek and premium design.

## Related on Trend Hunter

- [Ultra High-Resolution Smartphones](https://www.trendhunter.com/trends/samsung-galaxy-s22.md)
- [Wacky Design Smartphones](https://www.trendhunter.com/trends/playful-phone-experimentation.md)
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- [Mid-Range Next-Gen Smartphones](https://www.trendhunter.com/trends/galaxy-s23.md)
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