# Crunchy Chocolate Rice Cakes The Mars Galaxy Rice Cakes Target Snack-Eaters In the British Market By Rahul Kalvapalle | Published 2016-08-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/galaxy-rice-cake References: [foodbev](http://www.foodbev.com/news/galaxy-seeks-to-capitalise-on-rice-cake-popularity-with-new-product/) & [conveniencestore](http://www.conveniencestore.co.uk/products/galaxy-rice-cakes-from-mars-chocolate-drinks-and-treats/540499.article) The rice cake may be a humble dish associated with many Asian cuisines but it's also fast becoming a popular snack, which is precisely why [Mars](https://www.trendhunter.com/trends/instore-bakery-treats) Chocolate Drinks and Treats has gone ahead and launched a brand new range of Galaxy rice cakes in the British market. Each of these Galaxy rice cakes offers a deliciously light yet indulgent [crispy chocolate snack](https://www.trendhunter.com/trends/bitesized-chocolate). It's compact and small enough to be carried around to school, work or onto the plane. What's more, these rice cakes are also healthy, with each 15-gram unit coming with 72 calories and no gluten or wheat, making it safe to be consumed by people with celiac disease. The Galaxy rice cakes are a great example of a snack brand diversifying its offerings to keep up with changing flavor expectations. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Diversification of Snack Offerings:** The Galaxy rice cakes demonstrate the trend of snack brands diversifying their products to meet evolving consumer tastes. - **Healthy Snack Alternatives:** The launch of Galaxy rice cakes highlights the trend of offering healthier snack alternatives to cater to health-conscious consumers. - **Convenience On-the-go Snacks:** The compact size of Galaxy rice cakes addresses the demand for convenient, portable snacks for busy individuals. ### Who This Affects Most - **Snack Food Industry:** The snack food industry has an opportunity to innovate and create new product lines like rice cakes to cater to a growing market of snack-eaters. - **Gluten-free Food Industry:** The gluten-free food industry can leverage the success of Galaxy rice cakes to expand their product offerings for consumers with gluten sensitivities. - **Health Food Industry:** The health food industry can capitalize on the popularity of healthier snacks like Galaxy rice cakes by developing innovative, nutritious options for health-conscious individuals. ## Related on Trend Hunter - [Chocolate-Covered Rice Cakes](https://www.trendhunter.com/trends/organic-dark-chocolate-halfcoated-rice-cake-thins.md) - [Low-Cost Candy Bar Cakes](https://www.trendhunter.com/trends/galaxy-caramel-cake.md) - [Chocolate-Branded Bakery Treats](https://www.trendhunter.com/trends/instore-bakery-treats.md) - [Easter Chocolate Snack Squares](https://www.trendhunter.com/trends/rice-krispies-square.md) - [Texture-Driven Chocolate Bars](https://www.trendhunter.com/trends/mars-wrigley-crispy-rolls.md) - [Real Caramel Rice Cakes](https://www.trendhunter.com/trends/lundberg-family-farms.md) - [Salted Caramel Snack Products](https://www.trendhunter.com/trends/snack-a-jacks-minis.md) - [Crispy Cereal Chocolate Treats](https://www.trendhunter.com/trends/milkybar-crunchy-pops.md) - [Chocolaty Digestive Biscuit Treats](https://www.trendhunter.com/trends/galaxy-digestive-biscuits.md)