# Ready-to-Blend Cafe Frappe Mixes The Galaxy Frappe Range Introduced Two New Flavors By Michael Hemsworth | Published 2026-06-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/galaxy-frappe References: [foodbev](https://www.foodbev.com/news/galaxy-expands-frappe-range-with-vanilla-and-strawberries-cream-variants)  The Galaxy Frappe range has been expanded by [Mars Drinks & Treats](https://www.trendhunter.com/trends/instore-bakery-treats) in the UK as a nod to the popularity of cafe-style frappe drinks that will appeal to more consumer taste preferences this summer. The product range now features the Vanilla and Strawberries & Cream flavors, which are perfect for satisfying taste preferences for consumers who are on the lookout for alternatives to the usual coffee flavors. The Vanilla Frappe is arriving as a [Sainsbury's](https://www.trendhunter.com/trends/starbucks-signature-chocolate) exclusive with the Strawberries & Cream Frappe debuting at [Tesco](https://www.trendhunter.com/trends/arctic-frappe) with both being priced at £3.99 per container. General Manager at Mars Drinks & Treats Kerry Cavanaugh commented on the new additions to the Galaxy Frappe range saying, "Consumers are increasingly looking to recreate café-style drinks at home, particularly as demand for iced and cold coffee continues to grow. However, the frappe space has seen relatively little innovation in the premium multi-serve retail space. With Vanilla Frappe and Strawberries & Cream Frappe, we’re building on the success of the range and strengthening our position in this sub-category, giving retailers more ways to tap into demand for indulgent, café-style drinks that can be enjoyed at home.” ## Trend Insights (Trend Hunter) - Score: 8.7/10 - Popularity: 91% | Activity: 92% | Freshness: 78% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **At-home Cafe Indulgence:** Premium ready-to-blend formats are turning specialty beverage rituals into convenient grocery products that bridge cafe experiences with home consumption. - **Non-coffee Frappe Flavors:** Dessert-inspired varieties like vanilla and strawberries and cream expand cold blended drinks beyond traditional coffee profiles for broader household appeal. - **Multi-serve Beverage Mixes:** Shelf-ready frappe containers create room for premiumization in shareable, repeat-use formats positioned around convenience, seasonality, and affordable indulgence. ### Industries Being Reshaped - **Packaged Beverages:** Cold drink mixes are reshaping retail beverage portfolios with cafe-style products that combine flavor novelty, ease of preparation, and premium branding. - **Grocery Retail:** Exclusive flavor launches give supermarkets differentiated seasonal offerings that connect impulse beverage demand with at-home treat occasions. - **Confectionery Brands:** Established sweet treat brands can extend into chilled-style beverages by translating recognizable indulgent flavor cues into adjacent drink categories. ## Related on Trend Hunter - [Summery Prepackaged Coffee Beverages](https://www.trendhunter.com/trends/starbucks-chilled-range.md) - [Reimagined Blended Coffee Beverages](https://www.trendhunter.com/trends/cloud-frappuccino.md) - [Highly Textured Cafe Drinks](https://www.trendhunter.com/trends/starbucks-japan-chunky-drinks.md) - [Springtime Cafe-Inspired Coffee Products](https://www.trendhunter.com/trends/starbucks-spring-grocery-range.md) - [Fruity Frappe Chocolates](https://www.trendhunter.com/trends/cadbury-dairy-milk-strawberries-creme-frappe.md) - [Citrusy Chocolate Coffee Drinks](https://www.trendhunter.com/trends/costa-coffee-frapp-mcvities-jaffa-cakes.md) - [Festive Dessert-Themed Cafe Drinks](https://www.trendhunter.com/trends/third-wave-coffee-happy-holidays-menu.md) - [Cold Foam-Topped Cafe Refreshments](https://www.trendhunter.com/trends/pjs-coffee.md) - [Dubai Chocolate Drink Mixes](https://www.trendhunter.com/trends/dubai-chocolate-pistachio-frappe-mix.md)