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# Artist-Home Gallery Museums
ZMMA Transforms the Thomas Gainsborough House into a Gallery

By Amy Duong | Published 2023-01-07 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/gainsborough-house
References: [dezeen](https://www.dezeen.com/2023/01/06/zmma-thomas-gainsborough-house-suffolk-gallery-museum/) & [gainsborough.org](https://gainsborough.org/)

![Artist-Home Gallery Museums](https://cdn.trendhunterstatic.com/thumbs/496/gainsborough-house.jpeg)

London design studio ZMMA transforms the Gainsborough House in Sudbury, Suffolk into a [gallery and museum](https://www.trendhunter.com/trends/museo-casa-kahlo). The space was home to artist Thomas Gainsborough and it is full of his [landscape paintings](https://www.trendhunter.com/trends/muzej-lah). Thomas was born in 1727 and spent his childhood growing up in Sudbury before moving to London to broaden his art career. The space has [four gallery spaces](https://www.trendhunter.com/trends/m-fisher-seaport-gallery) with a flexible area that is open to hosting events.

Mark Bills, the museum's director explains how it will become a staple space in the community, noting that "The physical transformation of Gainsborough's house will fundamentally change this historic site, enabling it to become an international centre for Gainsborough and a cultural hub in the heart of East Anglia."

Image Credit: Gainsborough House

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 71% | Activity: 44% | Freshness: 14%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### Key Themes Behind This Trend

- **Home Gallery Museums:** Transforming historic homes into galleries and museums to showcase the work of artists and increase cultural access and tourism opportunities.
- **Flexible Event Spaces:** Designing flexible event spaces within museum and gallery settings allows for art engagement and community events.
- **Cultural Hubs:** Transforming historic sites into cultural hubs can encourage tourism and revitalize the surrounding community.

### Where This Applies

- **Museum and Galleries Industry:** Opportunities for expanding museum and gallery settings to showcase and engage with a wider variety of art and audiences.
- **Tourism Industry:** Developing cultural hubs and home gallery museums can attract tourists and revitalize local economies.
- **Event Planning Industry:** Designing flexible event spaces in cultural settings can provide a unique and engaging venue for events and gatherings.

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