# Performance Product Retail Expansions Gainful Products are Launching at Target in 11 Varieties By Michael Hemsworth | Published 2023-04-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gainful-products References: [drugstorenews](https://drugstorenews.com/gainful-brand-debuts-target) & [gainful](https://www.gainful.com)  [Gainful](https://www.trendhunter.com/trends/chelsea-piers-fitness) performance products are being launched at [Target](https://www.trendhunter.com/trends/wellness-products) as part of the brand's first exclusive retail expansion that promises to provide shoppers with an easy way to optimize their daily health and wellness. The launch will include a total of 11 products in all, which Target shoppers can pick up and combine to achieve the right kind of regime for their needs. The products are priced ranging from $3.99 to $19.99, and include two protein bases along with four flavor boosters, three goal boosts, and several hydration and pre-workout products. The expansion is expected to drive more brand awareness amongst a wider segment of consumers. Target commented on the launch of Gainful performance products into its locations saying, "Traditionally, American gym culture revolves around making #gains at the gym by packing on muscle, but Gainful will encourage Target guests across America to consider what they could gain from investing in personal [performance nutrition](https://www.trendhunter.com/trends/reebok-x-generation-joy1). Whether you’re on a journey to gain power, confidence, speed or consistency, Gainful pledges to support people on their journey to feel, live and perform better each day ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 22% | Activity: 28% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Personalized Performance Products:** Brands offering personalized and customizable performance products are disrupting the health and wellness industry. - **Retail Exclusives:** Companies partnering with retailers to offer exclusive products are disrupting traditional distribution channels. - **Affordable Health and Wellness Solutions:** Companies offering affordable, accessible health and wellness products are disrupting the industry by reaching a wider audience. ### Who This Affects Most - **Health and Wellness Retail:** Retailers specializing in health and wellness products can disrupt the industry by offering personalized, exclusive, and affordable options. - **Performance Nutrition:** Companies offering personalized and customizable performance nutrition solutions can disrupt the traditional one-size-fits-all supplement market. - **Fitness Industry:** Fitness companies partnering with health and wellness brands to offer personalized nutrition solutions can disrupt the industry by providing a comprehensive approach to health and wellness for their clients. ## Related on Trend Hunter - [Personalized Nutrition Brand Activations](https://www.trendhunter.com/trends/chelsea-piers-fitness.md) - [Wellness-Focused Retailer Ranges](https://www.trendhunter.com/trends/wellness-products.md) - [Performance Wellness Supplements](https://www.trendhunter.com/trends/gr8-supplements.md) - [Expanded Wellness Retail Assortments](https://www.trendhunter.com/trends/target-wellness-assortment.md) - [Functional Custom-Made Powders](https://www.trendhunter.com/trends/gainful-1.md) - [Wellness-Based Coffee Expansions](https://www.trendhunter.com/trends/everyday-dose-launches.md) - [Optimized Dose Workout Supplements](https://www.trendhunter.com/trends/kaged-products.md) - [Science-Based Dietary Supplements](https://www.trendhunter.com/trends/gnc-beyond-raw.md) - [Performance-Driven Nutrition Lines](https://www.trendhunter.com/trends/2025-rebrand.md)