# Bear-Shaped Cocoa Packaging The Brand Gaia Tea Offers Artisanal Hot Chocolate Powder By Mishal Omar | Published 2017-02-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gaia-tea References: [kickstarter](https://www.kickstarter.com/projects/522597745/malty-the-bear?ref=home_popular) The brand [Gaia Tea](https://www.trendhunter.com/trends/gaia-hyper-vegan) offers beverages and its '[Malty the Bear](https://www.trendhunter.com/trends/oatside)' product includes artisanal hot chocolate that is offered in a bear-shaped glass bottle. The brand is based in Brooklyn, where its products are hand-crafted for consumers to enjoy. The Malty the Bear hot chocolate was inspired by malt milkshakes. It contains cocoa powder, honey crystals, and malted milk -- which is a "blend of malted grain extracts and milk dried to produce a light beige powder" that enhances the flavor and texture of milkshakes. The artisanal hot chocolate mix is offered in sealed pouches and the bear-shaped bottle, which adds an endearing appeal to the product. Gaia Tea's Malty the Bear product works to attract consumers through its visual branding identity and its artisanal concoction. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 25% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Artisanal Beverage Packaging:** Opportunity for brands to create unique and visually appealing packaging for artisanal beverages. - **Creative Product Branding:** Brands can stand out by incorporating creative and memorable branding elements into their products. - **Innovative Flavor Enhancements:** Developing unique flavor enhancements can elevate the taste experience of products like hot chocolate. ### Where This Applies - **Beverage Packaging:** Companies specializing in beverage packaging can offer innovative and customizable solutions. - **Food and Beverage Branding:** Branding agencies can help create compelling and visually appealing brand identities for food and beverage products. - **Food Product Development:** Opportunity for food product developers to create new and interesting flavor profiles and enhancements. ## Related on Trend Hunter - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Bittersweet Drinking Chocolate](https://www.trendhunter.com/trends/bittersweet-drinking-chocolate.md) - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md) - [Festive Boba Bottles](https://www.trendhunter.com/trends/holiday-bubble-tea.md) - [Animal-Shaped Chocolate Treats](https://www.trendhunter.com/trends/hames-solid-milk-chocolate-shapes.md) - [Adaptogenic Hot Chocolates](https://www.trendhunter.com/trends/mint-cocoa.md) - [Fine Art-Covered Chocolates](https://www.trendhunter.com/trends/m-cacao-artbars.md) - [Ethical Hot Cocoa Mixes](https://www.trendhunter.com/trends/luxury-hot-chocolate-collection.md) - [Tea-Branded Chocolate Bars](https://www.trendhunter.com/trends/hojicha-chocolate.md)