# Sophisticated Streetwear Snapshots Gage Young Captures Bystanders with an Eye for Fashion By Jamie Danielle Munro | Published 2011-06-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gage-young References: [photodonuts](http://photodonuts.com/gage-young) & [gageyoung](http://www.gageyoung.com/) This Gage Young photography explores the beauty found in naturalistic shots with everyday people as his subjects. The difference between these individuals and everyone else is that they have a [stand-out style](https://www.trendhunter.com/trends/a-days-march-1) that deserves to be photographed. Gage Young does a great job at using [everyday settings](https://www.trendhunter.com/trends/asos-inspired-by) such as car parks and sidewalks to make his captures look as naturalistic as possible. The resulting images look effortless, even though there is a huge deal of skill and talent behind each still. No matter what the outline for his photos, Gage Young still manages to engage his viewers with his stunning photography works. **Implications** - With so many products being pushed upon consumers, individuals are looking away from large corporations and into the [streets for inspiration](https://www.trendhunter.com/trends/paul-anthony-smith). Businesses should try marketing tactics that involve this unobtrusive approach in order to appeal to this growing demographic of customers. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 99% | Activity: 90% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Streetwear Inspiration:** Businesses can tap into the growing trend of individuals looking to the streets for fashion inspiration by incorporating streetwear styles and aesthetics in their products and marketing. - **Naturalistic Photography:** The rise of naturalistic photography, as showcased by Gage Young, presents opportunities for businesses to incorporate authentic and unobtrusive visual content in their advertising and branding strategies. - **Everyday People as Influencers:** The influence of everyday people with stand-out style, captured by photographers like Gage Young, allows businesses to leverage these individuals as authentic brand ambassadors in their marketing campaigns. ### Industries Being Reshaped - **Fashion:** The fashion industry can embrace streetwear styles and aesthetics, as well as collaborate with naturalistic photographers, to connect with consumers who seek fashion inspiration from everyday people. - **Advertising & Marketing:** Incorporating naturalistic photography and utilizing everyday people with unique style as influencers can disrupt traditional advertising and marketing approaches, creating more relatable and engaging campaigns. - **Photography:** The rise of naturalistic photography presents disruptive innovation opportunities for photographers and photo studios to offer authentic and striking visual content that resonates with businesses and consumers. ## Related on Trend Hunter - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md) - [Youth Streetwear Launches](https://www.trendhunter.com/trends/diary-1999.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Streetwear-Branded Cameras](https://www.trendhunter.com/trends/supreme-onehanded-editing-camera.md) - [Youth-Led Holiday Campaigns](https://www.trendhunter.com/trends/where-are-you-going.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md)