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# Super Spicy Sipping Bottles
The Gage and DeSoto Sriracha Water Bottle Mimics the Iconic Design

By Vivian Lau | Published 2012-08-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/gage-and-desoto-sriracha-water-bottle
References: [selectism](http://www.selectism.com/2012/08/10/gage-desoto-sriracha-water-bottle/) & [gagedesoto](http://www.gagedesoto.com/collections/frontpage/products/water-bottle)

Some say ketchup is the ultimate condiment, but the Gage and Desoto Sriracha water bottle suggests otherwise -- what other accompanying sauce has inspired its own souvenir line?

The tangy [Sriracha Hot Chilli Sauce](https://www.trendhunter.com/trends/organic-sriracha) is native to Thailand and is produced by Hung Fong Foods Inc. It is notorious for its unmistakably [unique Asian flavour](https://www.trendhunter.com/trends/giga-chilli-sauce) and strong chilli kick, but the taste is not all it is known for. An important part of the Srircha culture is the packaging; the sauce is housed in a [clear bottle](https://www.trendhunter.com/trends/colmans-squeezy-bottle) with Chinese markings and an iconic rooster logo, showing its angry-red contents and then topped by a bright green cap. The monstrous bottle will bring any seasoned chicken wing eater to their knees.

There is definitely a love-hate relationship with this fiery companion and those who are bold enough to proclaim it to the world will find this water bottle well.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 20% | Activity: 34% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Sriracha-inspired Products:** Opportunity to create a line of Sriracha-inspired merchandise beyond condiments, such as water bottles.
- **Unique Packaging Design:** Opportunity to leverage iconic packaging design elements, like Chinese markings and rooster logo, in other industries.
- **Spicy Flavors in Non-traditional Products:** Opportunity to infuse spicy flavors, like Sriracha, into unexpected products, such as water.

### Where This Applies

- **Food and Beverage:** Innovation opportunities include creating new spicy condiments and incorporating spicy flavors into non-traditional food and beverage products.
- **Merchandise:** Opportunity to develop a line of Sriracha-inspired products, including apparel, accessories, and home goods.
- **Packaging:** Innovation opportunities in packaging design for various consumer products, incorporating elements like Chinese markings and bold logos.

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