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# Juicy Blended Watermelon Refreshments
The Starbucks Japan Gaburi Suika Frappuccino is Extra-Fruity

By Michael Hemsworth | Published 2023-08-02 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/gaburi-suika-frappuccino
References: [soranews24](https://soranews24.com/2023/08/01/starbucks-japan-releases-first-ever-nationwide-watermelon-frappuccino-and-its-a-summer-stunner/) & [starbucks.co.jp](https://www.starbucks.co.jp/index.html)

![Juicy Blended Watermelon Refreshments](https://cdn.trendhunterstatic.com/thumbs/512/gaburi-suika-frappuccino.jpeg)

The [Starbucks](https://www.trendhunter.com/trends/gaburi-peach-frappuccino) Japan Gaburi Suika Frappuccino is a new refreshment arriving at participating locations to provide patrons with a delicious way to beat the heat this summertime. The drink puts juicy [watermelon flavor in the spotlight](https://www.trendhunter.com/trends/summer-berry-refreshers), but also pairs it with passionfruit, dragonfruit and kiwi to round out the sweetness for an extra-fruity profile. The drink is mixed with the kiwi in the base and the bright red watermelon mix in the upper section to create a visual representation of the namesake fruit.

The Starbucks Japan Gaburi Suika Frappuccino is finished with watermelon salt to pay homage to the Japanese tradition of giving watermelon a sprinkle of salt to enhance overall sweetness. The drink comes only in a tall size option, which is priced at 678 yen (~$4.75).

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 73% | Activity: 88% | Freshness: 17%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Fruity Refreshments:** The Starbucks Japan Gaburi Suika Frappuccino offers a delightful twist on traditional beverages by showcasing a blend of watermelon, passionfruit, dragonfruit, and kiwi flavors.
- **Visual Representation:** By combining the kiwi and watermelon mix in distinct layers, the Starbucks Japan Gaburi Suika Frappuccino provides a visually appealing representation of the watermelon fruit.
- **Japanese Tradition:** Paying homage to Japanese customs, the Starbucks Japan Gaburi Suika Frappuccino adds a touch of watermelon salt to enhance its overall sweetness.

### Who This Affects Most

- **Beverage:** The beverage industry can explore innovative flavor combinations to create unique and refreshing drink options like the Starbucks Japan Gaburi Suika Frappuccino.
- **Hospitality:** The hospitality industry can leverage visually appealing drinks, such as the layered Starbucks Japan Gaburi Suika Frappuccino, to enhance customer experiences.
- **Food:** The food industry can incorporate Japanese traditions, like adding watermelon salt, to elevate the sweetness in their products, inspired by the Starbucks Japan Gaburi Suika Frappuccino.

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