# Girl Group-Crafted Smoothies Erewhon is Rolling Out a New Gabriela Smoothie with KATSEYE By Katherine Pendrill | Published 2026-03-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gabriela-smoothie References: [elitedaily](https://www.elitedaily.com/lifestyle/katseye-erewhon-smoothie-review) & [instagram](https://www.instagram.com/p/DUtRwbXD4Fc/)  [Erewhon](https://www.trendhunter.com/trends/sincerely-smoothie) – the upscale grocery chain with a cult following – has teamed up with the Grammy-nominated girl group [KATSEYE](https://www.trendhunter.com/trends/lush-x-katseye) on a new drink called the Gabriela Smoothie. Erewhon is no stranger to smoothie collaborations, having worked with the likes of Sabrina Carpenter, Hailey Bieber, and Olivia Rodrigo, just to name a few. Now, the grocery chain is teaming up with the six gals behind KATSEYE to create an eye-catching red smoothie that's as delicious as it looks. The tart and sweet drink starts with a base of MALK Organic Coconut Milk, [Vita Coco Farmers](https://www.trendhunter.com/trends/malibu-mango-smoothie-kit) Organic Coconut Water, Vanilla COCOYO, and Raw coconut yogurt, all blended with organic fruits like cherries, pineapple, mango, and banana. Beet juice, saffron, ashwagandha, maca, pitaya coconut cream, and some dates are also thrown in for added flavor and color. Image Credit: Erewhon; @erewhon on Instagram ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 23% | Activity: 30% | Freshness: 69% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity-curated Food Products:** Collaborations between celebrities and food brands create premium limited-edition items that blur the line between entertainment merchandising and everyday consumables, enabling novel co-branded revenue streams and loyalty-driving exclusives. - **Functional Beauty Beverages:** Beverages formulated with adaptogens, superfruits, and skin-supporting ingredients position drinks as dual-purpose wellness and beauty products, opening paths for ingredient-led differentiation and premium pricing. - **Aesthetic-first Consumables:** Visually striking food and drink offerings that prioritize color and presentation tap into social media virality, reshaping product development toward photogenic formulations and packaging. ### Sectors Adopting This - **Grocery Retail:** Upscale grocers curating exclusive celebrity partnerships and limited runs can transform store traffic patterns and private-label positioning through experiential product drops. - **Beverage Manufacturing:** Small-batch and contract manufacturers capable of blending novel functional ingredients and vibrant natural colorants stand to capture demand for bespoke collaboration drinks. - **Wellness Supplements:** Suppliers of adaptogens, botanical extracts, and functional blends may expand into beverage-ready formats and co-branded SKUs that bridge supplements and mainstream food retail. ## Related on Trend Hunter - [High-Profile Musician-Themed Smoothies](https://www.trendhunter.com/trends/musician-tyla.md) - [Probiotic Berry Smoothies](https://www.trendhunter.com/trends/crap-smoothie.md) - [Tropical Celebrity Smoothies](https://www.trendhunter.com/trends/mamas-bang-bang-smoothie.md) - [Organic Haircare Smoothies](https://www.trendhunter.com/trends/roz-garden-smoothie.md) - [Tropical Skin-Nourishing Smoothies](https://www.trendhunter.com/trends/cooka-colada.md) - [Sunscreen-Inspired Retail Smoothies](https://www.trendhunter.com/trends/erewhon-2.md) - [Celebrity-Branded Smoothies](https://www.trendhunter.com/trends/the-westside-whimsy.md) - [Y2K Pop-Star Smoothie Launches](https://www.trendhunter.com/trends/christina-aguilera-x-vita-coco.md) - [Elevated Energy Drink Smoothies](https://www.trendhunter.com/trends/jordyn-jones-x-gorgie.md)