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# DIY Re-Purposed Tree Limbs
The Gabriel Rutledge Branch Hooks are Eco-Tastical

By Jennifer Gosnell | Published 2012-05-18 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/gabriel-rutledge-branch-hooks
References: [core77](http://www.core77.com/blog/object_culture/putting_dead_tree_branches_to_good_use_as_household_hooks_22461.asp) & [etsy](http://www.etsy.com/listing/96029774/maple-branch-key-chain-andor-necklace)

In keeping with the green movement, [Etsy](https://www.trendhunter.com/trends/sustainable-christmas-tree-alternative) seller [Gabriel Rutledge](https://www.trendhunter.com/trends/woven-chair-designs) has offered a fantastic way to re-purpose dead or useless tree branches. Cutting them and using their unique qualities to showcase your jewelry, keychains, or clothes, the trees get a second life as a high-end looking, adorable hook for your house.

Useful, inexpensive and just plain awesome, these hangers are ideal for nature lovers or anyone who has an interest in either being unique and/or green. With a simple concept, these huge-impact home decorations are sold through her Etsy store or as a DIY craft for the more adventurous. A marvelous design idea and a crafty [eco-friendly home decor](https://www.trendhunter.com/trends/basket-sculptures) adornment with multi-purpose, these DIY Gabriel Rutledge branch hooks are a great project to tackle.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 78% | Activity: 62% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Eco-friendly Home Decor:** Disruptive innovation opportunity: Develop sustainable and repurposed materials for home decor products.
- **DIY Crafts:** Disruptive innovation opportunity: Create DIY kits and platforms to support and inspire creative projects.
- **Sustainable Fashion Accessories:** Disruptive innovation opportunity: Design fashion accessories using repurposed and natural materials.

### Who This Affects Most

- **Home Decor:** Disruptive innovation opportunity: Integrate eco-friendly materials and designs into mainstream home decor products.
- **Craft Supplies:** Disruptive innovation opportunity: Develop sustainable and affordable materials for DIY enthusiasts.
- **Fashion Retail:** Disruptive innovation opportunity: Offer fashion accessories made from sustainable and unique materials.

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