# Hairy Milktography Gabriel Michel's 'Milky Way' Makes Bathtime Sexy With Stubble By Marissa Brassfield | Published 2009-08-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/gabriel-michel-milky-way References: [behance.net](http://www.behance.net/Gallery/Milky-way-II/281271) & [gabrielmichel](http://www.gabrielmichel.com/) Gabriel Michel's 'Milky Way' photo shoot proves that milk does indeed do [a body good](https://www.trendhunter.com/trends/japanese-drugstore-brand). Model François Cayla vamps in a [milk-filled bathtub](https://www.trendhunter.com/trends/honey-bath-collection) with a face full of stubble, officially making bathtime hot. We've seen a number of photo shoots and editorials that use milk in very grown-up and unusual ways. Check out more images from Gabriel Michel's 'Milky Way' photo shoot above, and see similar features below. **Implications** - Taking a traditional element and infusing it with a contemporary twist is a great way to gain attention from consumers. In doing so, customers recognize the product through familiarity but will also be fascinated with the slight alteration. Companies should consider how to make take traditional products and provide this innovative alterations. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 38% | Activity: 3% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What Makes This Trend Stand Out - **Milk-based Photography:** Exploring creative ways to use milk as a prop in fashion shoots can create a unique branding opportunity for companies. - **Facial Hair in Beauty Campaigns:** Using facial hair in beauty marketing can challenge societal beauty standards and provide a fresh perspective. - **Bathtub Content Creator:** Creating content in unique or unconventional settings like bathtubs can catch consumers' attention and showcase products in an unconventional way. ### Sectors Adopting This - **Fashion:** Innovation opportunities for fashion brands to use milk or facial hair in their campaigns. - **Beauty:** Companies in the beauty industry can experiment with unconventional models and props in their marketing. - **Content Creation:** Brands that create non-traditional content can explore unique settings to showcase their products. ## Related on Trend Hunter - [Milky Coffee Collabs](https://www.trendhunter.com/trends/the-ordinary-x-milkys.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Fragrant Body Milks](https://www.trendhunter.com/trends/mylk-de-parfum.md) - [Milky Hair Serums](https://www.trendhunter.com/trends/heavenly-hair-milk.md) - [Carbonated Milk Sodas](https://www.trendhunter.com/trends/ps-milk-sodas.md) - [Milky Hydration Serums](https://www.trendhunter.com/trends/hydrating-milk-serum.md) - [Perfumed Body Washes](https://www.trendhunter.com/trends/perfumed-milky-body-wash.md) - [Comic Strip Milk Bottles](https://www.trendhunter.com/trends/seki-milk.md)