# Vibrant Nail Polish Campaigns GELCARE Has Teamed Up with Gab Bois for Its Latest Campaign By Katherine Pendrill | Published 2022-05-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gab-bois References: [hypebae](https://hypebae.com/2022/5/gelcare-nail-polish-spring-summer-collection-gab-bois-campaign-release) & [lemanoir](https://lemanoir.com/en/collections/ss22-collection) GELCARE has teamed up with famed photographer Gab Bois for its new Spring/Summer 2022 campaign. GELCARE was a brand born in 2019 out of a hit Montreal nail parlor called Le Manoir. The fan-favorite brand recently unveiled its new Spring/Summer 2022 campaign, for which it tapped the creative genius of Gab Bois. The new campaign features 10 images that highlight all 10 [nail polish colors](https://www.trendhunter.com/trends/lights-lacquer-core-collection) from the new collection. Each photo follows Gab Bois' signature style of transforming everyday objects into thought-provoking images and moments. For instance, there's a [bright red polish](https://www.trendhunter.com/trends/manucurist-green-system-in-poppy-red) that has been transformed into sashimi, a candy apple green next to a purse made from wasabi peas, and a pretty pink hue topped with a Polly Pocket toy. Image Credit: GELCARE ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 88% | Activity: 88% | Freshness: 12% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Creative Collaborations:** Brands team up with artists and photographers to create bold and artistic campaigns, providing opportunity for disruption in both the fashion and beauty industries. - **Everyday Object Transformations:** Transforming everyday objects into thought-provoking images and moments has become a popular trend for campaigns, providing opportunities for disruption in the advertising and graphic design industries. - **Color-themed Marketing:** Marketing campaigns centered around color themes provide brands with a unique opportunity to draw attention to their products, opening the door for disruption in the cosmetics and fashion industries. ### Industries Being Reshaped - **Fashion:** Collaborating with artists and photographers to create unique campaigns featuring bold color choices and imaginative concepts could lead to disruption in the traditional fashion industry. - **Beauty:** Incorporating creative and artistic elements into marketing campaigns for cosmetics and nail polish has the potential to disrupt the beauty industry and capture the attention of consumers. - **Photography:** Transforming everyday objects into creative and thought-provoking images for advertising campaigns opens up opportunities for disruption in the photography industry as brands look for fresh and innovative ways to market their products. ## Related on Trend Hunter - [Innovative Nail Product Collections](https://www.trendhunter.com/trends/nail-products.md) - [Valentine's Day Nail Sets](https://www.trendhunter.com/trends/beetles-so-in-love.md) - [Gem-Infused Nail Polishes](https://www.trendhunter.com/trends/fabled-gemgel.md) - [Glass Art-Inspired Nail Polishes](https://www.trendhunter.com/trends/glazed-glass-collection.md) - [Nail Polish Brand Expansions](https://www.trendhunter.com/trends/nailsinc-polishes.md) - [Decadent Superfood Nail Polishes](https://www.trendhunter.com/trends/le-sweet-nail-polish.md) - [Spring-Ready Nail Colors](https://www.trendhunter.com/trends/flutter-by-biogel-gemini.md) - [Romantic Nail Polish Packs](https://www.trendhunter.com/trends/sally-hansen-x-loveshackfancy.md) - [Emotive Nail Polishes](https://www.trendhunter.com/trends/beetles-gel-polish-emotional-spectrum.md)