# Diamond-Themed Digital Watches A$AP Ferg and G-SHOCK Join to Rework the GA-110 Watch Model By Amy Duong | Published 2018-12-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ga110-watch References: [highsnobiety](https://www.highsnobiety.com/p/asap-ferg-g-shock-watch/) & [gshock](https://www.gshock.com/collections/asap-ferg) G-SHOCK works in collaboration with rapper A$AP Ferg on a collaborative [GA-110](https://www.trendhunter.com/trends/gshock-oasis-series) watch model in celebration of the watchmaker's anniversary. The timepiece boasts semi-translucent themes throughout the case structure and wrist strap as a nod to the pure appearance of a diamond. There are hits of colors across the watch's hand and on the face in purple, red, and yellow to recall the aesthetics of a full jewelry box. Branding accents are seen in the form of A$AP Ferg's signature over the bracelet lock in a vibrant green color and "G-SHOCK" at the enclosure snap. Additional details of the new GA-110 watch include the world time clock, the open display of up to 29 time zones, and water-resisting properties of up to 200 meters. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 11% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Watch Models:** There is an opportunity for brands to collaborate with artists or celebrities to create unique and limited-edition watch models. - **Semi-translucent Themes:** Using semi-translucent materials in watch design can create a visually stunning and modern aesthetic. - **Colorful Watch Accents:** Adding pops of color to watch design can create a more vibrant and playful appeal. ### Sectors Adopting This - **Fashion and Accessories:** Fashion brands can explore collaborations with artists or celebrities to create unique timepieces that appeal to their target audience. - **Luxury Goods:** Luxury watch brands can experiment with semi-translucent materials to create high-end, visually striking timepieces. - **Jewelry:** Jewelry companies can incorporate colorful accents in their watch designs to attract customers who prefer vibrant and expressive accessories. ## Related on Trend Hunter - [Y3K Aesthetic Timepieces](https://www.trendhunter.com/trends/gshock-gav01.md) - [Nostalgic Collaborative Watch Designs](https://www.trendhunter.com/trends/jae-tips.md) - [Graphic Digital Watches](https://www.trendhunter.com/trends/gshock-little-thunder.md) - [Stealthy Collaboration Timepieces](https://www.trendhunter.com/trends/undefeated-x-gshock-dwe5600.md) - [Tough Chromatic Timepieces](https://www.trendhunter.com/trends/gshock-polychromatic-accents-collection.md) - [Collaborative Fashion-Centric Patterned Watches](https://www.trendhunter.com/trends/gmds5610ma7er.md) - [Honorary Digital Musician Timepieces](https://www.trendhunter.com/trends/gshock-x-pleasures-dw5600pdp1.md) - [Rugged Fashion-Forward Watches](https://www.trendhunter.com/trends/gshock-gsteel-gbm2100-series.md) - [Alien-Like Watch Designs](https://www.trendhunter.com/trends/gav01-series.md)