# Jacket-Honoring Anniversary Books Baracuta Honors its Iconic Jacket in the G9 Anniversary Book By Amy Duong | Published 2023-10-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/g9-anniversary References: [hypebeast](https://hypebeast.com/uk/2023/10/baracuta-g9-harrington-jacket-anniversary-book-release-info) & [baracuta](https://www.baracuta.com/collections/g9-85th-book)  [Baracuta](https://www.trendhunter.com/trends/g9) celebrates its signature [G9 Harrington](https://www.trendhunter.com/trends/baracuta-x-barbour) jacket as a part of its latest launch, which is the [G9 Anniversary book](https://www.trendhunter.com/trends/kway-exhibition). Back in 1937, the brand was founded and a year following, the Fraser Tartan was added. The jacket is now celebrating the milestone that is its 85th year. Baracuta celebrates the garment with a 200-page book that is made up of snapshots, visuals, and personal details of the brand and affiliations. Ladi Kazeem is seen in the book carrying a stack of apparel from his vintage resale imprint Vault MCR. He notes, “When I was growing up, there was a certain type of person who wore the G9 in the area I’m from – which is very working class and very Northern – and you’d see them on scooters going to the valleys. I used to associate the jacket with mods and rockers culture, but now I see people wearing G9s who come from different backgrounds and have different styles.” Image Credit: Baracuta, [hypebeast](https://hypebeast.com/uk/2023/10/baracuta-g9-harrington-jacket-anniversary-book-release-info), [baracuta](https://www.baracuta.com/collections/g9-85th-book) ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 62% | Activity: 15% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Baracuta G9 Harrington Jacket:** The Baracuta G9 Harrington jacket is celebrated in a commemorative book, showcasing its iconic status and longevity. - **Vintage Resale Market:** The book features Ladi Kazeem, who highlights the value of the G9 jacket in the vintage resale market. - **Diverse Adoption of G9 Jacket:** The G9 jacket has witnessed a shift in its wearer demographics, appealing to individuals from various backgrounds and styles. ### Industries Being Reshaped - **Fashion Publishing:** The G9 Anniversary book presents opportunities for fashion publishers to create similar commemorative pieces for iconic garments. - **Vintage Clothing:** The vintage resale market, as showcased in the book, offers opportunities for entrepreneurs to tap into the demand for vintage Baracuta G9 jackets. - **Fashion Retail:** The expanding customer base of the G9 jacket calls for fashion retailers to diversify their offerings and cater to different styles and backgrounds. ## Related on Trend Hunter - [Reimagined Harrington Jackets](https://www.trendhunter.com/trends/g9.md) - [British Heritage Fashion](https://www.trendhunter.com/trends/baracuta-x-barbour.md) - [Heritage Seasonal Streetwear](https://www.trendhunter.com/trends/baracuta-x-cootie-productions.md) - [Community-Honoring Eclectic Fashion](https://www.trendhunter.com/trends/ganni-and-barbour.md) - [Outerwear Brand Books](https://www.trendhunter.com/trends/pajar-zig-zag.md) - [Centennial Fashion Capsule](https://www.trendhunter.com/trends/farah-archive-collection.md) - [Football Replica Shirt Publications](https://www.trendhunter.com/trends/football-replica-shirt.md) - [Collaborative Special Edition Jackets](https://www.trendhunter.com/trends/fred-perry-and-beams.md) - [Heritage Varsity Jackets](https://www.trendhunter.com/trends/trends-of-varsity-jackets.md)