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# Pore-Minimizing Mineral Skincare
Goop's G.Tox Cleanser & Tonic Have Copper-Rich Malachite Extract

By Laura McQuarrie | Published 2019-05-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/g-tox
References: [instagram](https://www.instagram.com/p/Bwzgt6LhS6Q/?utm_source=ig_share_sheet&igshid=rhwbnuu2i9qt) & [goop](https://goop.com/beauty/skin/staffers-try-gtox-pore-refining-cleanser-and-tonic/)

goop's new G.Tox foaming Malachite + Fruit Acid Pore Purifying Cleanser and [Malachite + AHA Pore-Refining Tonic](https://www.trendhunter.com/trends/kiwi-pore-minimizing-toner-pads) can be used as part of a two-step skincare regimen to remove pore-clogging ingredients from the skin and minimize the appearance of pores. Both of these products boast a light blue color thanks to the inclusion of Malachite extract, which is a rich source of copper. This ingredient is [powerfully detoxifying](https://www.trendhunter.com/trends/detox-face-cleanser), useful for boosting cellular defense and shielding skin from environmental aggressors.

As well as featuring this mineral-rich extract, the goop tonic contains mineral-rich deep-sea water sourced from just off of the coast of France.

This pair of products is touted as a solution for those with oily, breakout-prone skin, as well as those who are troubled by large pores and dullness.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 40% | Activity: 66% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **Pore-refining Skincare:** Opportunity to develop skincare products that specifically target pore refinement and address concerns such as oily skin and large pores.
- **Mineral-based Skincare:** Opportunity to create skincare formulations that harness the benefits of minerals like Malachite extract and deep-sea water for detoxification and cellular defense.
- **Two-step Skincare Regimen:** Opportunity to offer two-step skincare regimens that provide a comprehensive solution, combining cleansing and toning for optimal results.

### Where This Applies

- **Skincare:** Skincare companies can explore the development of pore-minimizing products and incorporate innovative mineral-based ingredients for enhanced efficacy.
- **Cosmetics:** Cosmetic brands can incorporate pore-refining properties into their products to offer multipurpose benefits, attracting customers with oily skin or large pores.
- **Beauty Retail:** Beauty retailers can curate and promote two-step skincare regimens featuring pore-minimizing and mineral-based products to meet the needs of customers concerned about pore-size and skin health.

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