# Denim-Wearing Damsels The G-Star SS11 Campaign Stars the Beautiful Gemma Arterton By Meghan Young | Published 2011-01-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/g-star-ss11 References: [justjared.buzznet](http://justjared.buzznet.com/2011/01/13/gemma-arterton-g-star-ad-campaign/) & [usmagazine](http://www.usmagazine.com/stylebeauty/news/see-gemma-artertons-springsummer-g-star-campaign-2011131) The G-Star SS11 campaign has actress Gemma Arterton looking more tough and modern than her roles usually allow her to be. Following in the footsteps of [Liv Tyler](http://www.trendhunter.com/trends/g-star-raw), she brings her own unique presence and style to the shoot, making the collection seem both wearable and stunning. Photographed by Anton Corbijn, the G-Star SS11 campaign also stars Norwegian chess Grandmaster Magnus Carlsen. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 43% | Activity: 48% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Denim-based Campaigns:** Opportunity for brands to showcase their denim-based collections with unique and tough campaign designs. - **Actress-styled Campaigns:** Innovation potential for campaigns featuring actresses styled in a way that complements and highlights the collection. - **Chess-themed Campaigns:** Opportunity to include chess or other strategic elements in fashion campaigns to create a unique and memorable aesthetic. ### Sectors Adopting This - **Fashion Industry:** Fashion brands can re-imagine their campaigns to include stronger, more empowering visuals that connect with their customers. - **Entertainment Industry:** Incorporating actors and actresses in fashion and lifestyle campaigns can create lasting impact and increase engagement. - **Gaming Industry:** Innovating fashion campaigns with strategic elements such as chess can provide a refreshing take on fashion advertising that can appeal to customers in the gaming industry. ## Related on Trend Hunter - [Sculpted Denim Capsules](https://www.trendhunter.com/trends/anatomic-denim.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Sustainable Denim Brand Collabs](https://www.trendhunter.com/trends/amber-valletta-x-triarchy.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)