# Moody Superstar Campaigns The G-Star Spring 2010 Ads Feature Liv Tyler By Meghan Young | Published 2010-01-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/g-star-spring-2010-ads References: [fabsugar](http://www.fabsugar.com/7123964) & [g-star](http://www.g-star.com/flash/content.html) Although I don’t know much about the G-Star brand, clearly it’s gearing up for a huge push as evident by the latest G-Star Spring 2010 campaign. Enlisting the ever-enchanting Liv Tyler as their [superstar model](https://www.trendhunter.com/trends/star-studded), I’m sure it’s definitely going to get some attention. Hot on the heels of the G-Star Spring 2010 campaign, the Dutch brand plans on opening stores in major cities across America. Does Liv Tyler entice you enough to care? ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 32% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Superstar Advertising Campaigns:** Disruptive innovation opportunity: Brands can leverage the star power of celebrities to create captivating and attention-grabbing ad campaigns. - **Expansion Into International Markets:** Disruptive innovation opportunity: Brands can explore new markets and capitalize on the success of their campaigns to open stores in major cities. - **Celebrity Endorsements in Fashion:** Disruptive innovation opportunity: Fashion brands can collaborate with popular celebrities to create brand awareness and generate consumer interest. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Fashion brands can incorporate celebrity models and endorsements to attract and engage customers. - **Advertising:** Disruptive innovation opportunity: Ad agencies can develop creative strategies that involve celebrity endorsements to increase brand visibility and sales. - **Retail:** Disruptive innovation opportunity: Retail brands can strategically open stores in major cities to tap into new markets and increase their customer base. ## Related on Trend Hunter - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [80s-Style Actress-Approved Activewear](https://www.trendhunter.com/trends/old-navy-active.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md)