# Can Denim Be Couture? G-Star-Raw By Design Crack | Published 2007-10-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/g-star-raw-can-denim-be-couture References: [designcrack](http://designcrack.com/v2/2007/10/05/g-star-raw-denim-as-couture/) & [g-star](http://www.g-star.com/) I've never seen [denim](https://www.trendhunter.com/trends/blue-tab) treated as expertly as by G-Star Raw. The company uses the most comfortable fabrics, and leave you feeling like an extra in a 1940's noir film. The styles in the [most recent collection](https://www.trendhunter.com/trends/denim-tears-4) are no less than phenomenal. [Complex jackets](https://www.trendhunter.com/trends/replica-suit) are mixed with fedoras and elbow length gloves -- all styles that would normally smack off Cory Feldman circa 1989, and fortunately for G-Star Raw, that's not at all what it looks like. In fact, this collection feels a bit more like The Raf Simmons collection I pondered a while back, except this one's in Denim. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 36% | Activity: 36% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Denim Couture:** Opportunity for designers to elevate denim to a high fashion level, combining comfort with style. - **1940's Noir Influences:** Chance for fashion brands to infuse classic film noir elements into their collections for a sophisticated and nostalgic appeal. - **Mixing Denim with Accessories:** Innovative opportunity for designers to create unique looks by pairing denim garments with unexpected accessories like fedoras and elbow length gloves. ### Industries Being Reshaped - **Fashion:** Fashion brands can explore new ways to incorporate denim into their collections and push the boundaries of denim as a fabric. - **Film:** Film industry can leverage the 1940s noir aesthetic in their productions and create visually stunning narratives. - **Accessories:** Opportunity for accessory brands to introduce denim-inspired designs and add a touch of uniqueness to their product offerings. ## Related on Trend Hunter - [Denim-Wrapped Private Planes](https://www.trendhunter.com/trends/gstar-raw1.md) - [Sculpted Denim Capsules](https://www.trendhunter.com/trends/anatomic-denim.md) - [Sustainable Stonewashed Denim](https://www.trendhunter.com/trends/guess-airwash.md) - [Denim-Adorned Furniture Lines](https://www.trendhunter.com/trends/denim-furniture1.md) - [Denim-Upholstered Sofas](https://www.trendhunter.com/trends/denimupholstered-sofas.md) - [Weather Resistant Jeans](https://www.trendhunter.com/trends/coated-jeans.md) - [Designer-Approved Western Apparel](https://www.trendhunter.com/trends/dapper-dan-1.md) - [Denim-Covered Furniture Capsules](https://www.trendhunter.com/trends/harry-nuriev.md) - [Sophisticated Denim Lines](https://www.trendhunter.com/trends/blue-tab.md)