# Fringed Timepieces G-Shock and Starstyling Berlin Make Colorful Creative Watches By Allison Love | Published 2010-07-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/g-shock-and-starstyling-berlin References: [lifelounge](http://www.lifelounge.com/technology/news/g_shock-and-starstyling-berlin-watches.aspx) & [starstyling.net](http://www.starstyling.net/) G-Shock and Starstyling Berlin have teamed up to create quite an array of colorful -- and frankly, crazy -- watches. The creative watches feature a variety of materials ranging from lace to gimp, embroidery thread and denim. The watches are wild and crazy, looking like they belong more in the 80's than 2010. G-Shock and Starstyling have created a dynamic line of watches; I'm sure there's something in it for everyone. I'm actually taking quite a shine to the black lace watch. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 29% | Activity: 23% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Colorful Timepiece Trends:** The collaboration between G-Shock and Starstyling Berlin showcases a trend of vibrant and creative watches. - **Innovative Material Trends:** The use of unconventional materials like lace, gimp, embroidery thread, and denim in these watches introduces a trend of experimentation and creativity. - **Retro-inspired Watch Trends:** The 80's aesthetic of these watches taps into the trend of nostalgia and vintage-inspired designs. ### Sectors Adopting This - **Fashion and Accessories:** The fashion industry can explore the opportunity to incorporate unconventional materials and vibrant colors in their designs, inspired by these collaborative watches. - **Watch Manufacturing:** The watch industry can embrace the trend of retro-inspired designs and experiment with unconventional materials to appeal to a wider range of consumers. - **Creative Collaboration:** This collaboration between G-Shock and Starstyling Berlin highlights the potential for partnerships between fashion and tech companies to create unique and innovative products. ## Related on Trend Hunter - [Tough Chromatic Timepieces](https://www.trendhunter.com/trends/gshock-polychromatic-accents-collection.md) - [Collaborative Fashion-Centric Patterned Watches](https://www.trendhunter.com/trends/gmds5610ma7er.md) - [Co-Branded Maximalist Timepieces](https://www.trendhunter.com/trends/marni-x-gshock-gmds5610ma7er.md) - [Chromatic Crystalline Timepieces](https://www.trendhunter.com/trends/gshock-2100-series-rainbow-watch.md) - [Rugged Fashion-Forward Watches](https://www.trendhunter.com/trends/gshock-gsteel-gbm2100-series.md) - [Alien-Like Watch Designs](https://www.trendhunter.com/trends/gav01-series.md) - [Nostalgic Collaborative Watch Designs](https://www.trendhunter.com/trends/jae-tips.md) - [Lustrously Chic Timepieces](https://www.trendhunter.com/trends/womens-gmap2100-series.md) - [Prismatic Classic Watch Collections](https://www.trendhunter.com/trends/gshock-rainbow-brick-wall.md)