# Oil Company Esports Teams Mobil 1 Entered the Esports Industry with Two 'Rocket League' Teams By Colin Smith | Published 2022-10-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/g-mobil-1-racing References: [businesswire](https://www.businesswire.com/news/home/20220929005954/en/Gen.G-Mobil-1-Racing-Goes-Full-Throttle-into-Rocket-League-Esports-with-Launch-of-Two-Professional-Teams)  'Mobil 1,' the world's leading synthetic motor oil company, announced the '[Gen. G Mobil 1 Racing](https://www.trendhunter.com/trends/gen-city)' project in collaboration with 'Gen. G,' the global esports organization. Through this project, the two companies will be launching two professional esports teams for the game '[Rocket League](https://www.trendhunter.com/trends/ally).' The two teams will be split between one men's team and one women's team. To date, this is the largest commitment to esports from a dedicated motor oil company. These teams will compete in Rocket League pro tournaments, such as Rocket League Championship Series (RLCS) and the Women's Carball Championship (WCBC). Both Gen. G and Mobil 1 stated that each team will receive equal promotion and opportunities as the companies share a commitment and dedication to [gender equality](https://www.trendhunter.com/trends/skin-club). The CEO of Gen. G, Arnold Hur, stated: “We are very lucky to have a chance to work with Mobil 1, who genuinely understands the scene and shares a long-term vision with us to build a team from the ground up.” Image Credit: Mobil 1, Gen. G ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 24% | Activity: 58% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Gender Equality in Esports:** Opportunity for businesses to support and promote gender equality in esports through sponsorship and creation of dedicated teams. - **Brands in Esports:** Growing trend of non-endemic brands entering esports through the sponsorship of professional esports teams. - **Esports Sponsorship:** Opportunity for businesses to increase brand awareness and reach a younger demographic through sponsorship of esports teams and events. ### Where This Applies - **Motor Oil:** Motor oil companies can explore the growing esports market to promote their brand and connect with a younger audience. - **Esports Organizations:** Esports organizations can partner with non-endemic brands to create dedicated teams and increase funding for competitions and events. - **Professional Gaming Gear:** Companies in the gaming gear industry can collaborate with esports teams and organizations to promote their products to a wider audience. ## Related on Trend Hunter - [Automobile-Backed Esports Teams](https://www.trendhunter.com/trends/porsche-motorsports.md) - [Inclusive Esports Tournaments](https://www.trendhunter.com/trends/ally.md) - [Esports Automotive Deals](https://www.trendhunter.com/trends/team-vitality-3.md) - [Automaker Esports Deals](https://www.trendhunter.com/trends/t1.md) - [Ice Cream-Themed Esports Events](https://www.trendhunter.com/trends/team-vitality-4.md) - [Automotive Esports Partnerships](https://www.trendhunter.com/trends/tsm-ftx.md) - [Esports Mayo Partnerships](https://www.trendhunter.com/trends/hellmanns-1.md) - [Competition-Based Esports Partnerships](https://www.trendhunter.com/trends/esports-world-cup-1.md) - [Nigerian Esports Ecosystem Expansions](https://www.trendhunter.com/trends/moonton-games-1.md)