# Game-Inspired Energy Drinks G FUEL Launches a ‘Battletoads’-Inspired 'Zitz Juice' Energy Drink By Kanesa D | Published 2022-09-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/g-fuel References: [bevnet](https://www.bevnet.com/news/2022/g-fuel-and-rare-team-up-for-battletoads-inspired-zitz-juice) & [gfuel](https://gfuel.com/en-ca)  [G FUEL](https://www.trendhunter.com/trends/blue-bomber-slushee), popularly known as The Official Energy Drink of [Esports](https://www.trendhunter.com/trends/british-esports-association), has launched its new flavor 'Zitz Juice,' which was inspired by the Battletoads video game. The new flavor is sugar-free, contains 15 calories and 140mg of caffeine, and is crafted with energy and focus-enhancing complexes. ‘The Collector’s Box’ scores consumers a 40-serving Tub of the sweet and sour powder along with a 16 oz Battletoads Shaker Cup. ‘Zitz Juice’ is also available as a standalone tub without the shaker. “Battletoads has been putting players’ skills to the test for three decades, so Zitz and his fellow ‘Toads absolutely needed their own G FUEL flavor to keep its many fans focused and energized,” said G FUEL Founder and CEO, Cliff Morgan. “Zitz Juice [is] a delicious, fun way to celebrate an enduring franchise, and it was great to collaborate with our partners at [Rare](https://www.trendhunter.com/trends/rare-breed-1) to bring it to life.” Image Credit: G FUEL ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 47% | Activity: 49% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Game-inspired Energy Drinks:** Energy drinks inspired by popular video games are becoming a trend, presenting opportunities for collaboration between gaming and food and beverage industries. - **Sugar-free and Low-calorie Energy Drinks:** The rising demand for healthier energy drinks is disrupting the traditional energy drink industry, creating opportunities for companies to innovate and offer unique, low-calorie energy drinks. - **Packaging as a Collectible:** Companies are using creative packaging strategies to make their products more appealing to customers, presenting opportunities for marketing and brand differentiation. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can collaborate with the gaming industry to create unique, game-inspired products that appeal to a younger demographic. - **Energy Drink:** The energy drink industry can capitalize on the demand for low-calorie and sugar-free drinks by offering innovative, healthier options that appeal to health-conscious consumers. - **Marketing and Advertising:** Companies can differentiate their products through marketing and advertising strategies, such as offering collectible packaging or collaborating with popular franchises to create unique products. ## Related on Trend Hunter - [Gamer Energy Beverages](https://www.trendhunter.com/trends/blue-bomber-slushee.md) - [Game-Inspired Energy Mixes](https://www.trendhunter.com/trends/g-fuel-energy.md) - [Cartoon-Themed Energy Mixes](https://www.trendhunter.com/trends/g-fuel-4.md) - [Collaboration Video Game Refreshments](https://www.trendhunter.com/trends/g-fuel-eb0309-strider.md) - [Exclusive Energy Drink Flavors](https://www.trendhunter.com/trends/g-fuel-products.md) - [RPG-Inspired Energy Supplements](https://www.trendhunter.com/trends/g-fuel-cadenza-energy-formula.md) - [Game-Themed Energy Collections](https://www.trendhunter.com/trends/g-fuel-1.md) - [Gaming Console Energy Supplements](https://www.trendhunter.com/trends/g-fuel-atari-2600.md) - [Gaming-Inspired Energy Shots](https://www.trendhunter.com/trends/purpleberry-punch.md)