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# YouTuber-Approved Energy Drinks
G FUEL Yuzu Slash was Created with PewDiePie

By Michael Hemsworth | Published 2021-06-19 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/g-fuel-yuzu-slash
References: [bevnet](https://www.bevnet.com/news/2021/g-fuel-and-the-worlds-biggest-youtuber-pewdiepie-launch-yuzu-slash-energy-drink) & [gfuel](https://gfuel.com/)

The G FUEL Yuzu Slash energy drink is a new offering from the brand created in partnership with YouTuber PewDiePie to offer avid gamers with a way to stay alert when partaking in extended gaming sessions.

The drink has a yuzu-flavored profile that is sugar-free and crafted with antioxidants sourced from 18 different fruit extracts. The beverage has 15-calorie per serving and has 140mg of caffeine along with a series of proprietary complexes intended to enhance energy and focus.

G FUEL Founder and CEO Cliff Morgan spoke on the new G FUEL Yuzu Slash energy drink saying, "We’re very thankful to collaborate with Felix and expand our successful G FUEL PewDiePie product line to include the unique and refreshing Yuzu Slash. It’s the perfect sequel."

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 43% | Activity: 67% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What Makes This Trend Stand Out

- **Gaming Energy Drinks:** Creating healthy energy drinks for gaming enthusiasts can lead to more collaborations with influencers and expand the product line.
- **Natural Antioxidant Energy Drinks:** Developing energy drinks with natural fruit antioxidant complexes and no artificial sweeteners can cater to health-conscious consumers and disrupt the industry.
- **Partnerships with Youtubers:** Partnering with popular YouTubers to co-create and promote energy drinks can increase brand awareness and expand the market reach.

### Sectors Adopting This

- **Energy Drink Industry:** Developing innovative and healthier energy drinks with natural antioxidants and partnering with influencers can disrupt the industry and cater to health-conscious consumers.
- **Gaming Industry:** Collaborating with YouTubers to create energy drinks for gaming enthusiasts can increase brand awareness and open up new market opportunities.
- **Influencer Marketing Industry:** Partnering with influencers to co-create and promote products can lead to increased brand awareness and credibility in the market.

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